http://www.brewersofeurope.eu/ Brewers of Europe 2017-02-22T09:17:52+01:00 author info@brewersofeurope.org http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=925 Passing of Alberto da Ponte, President of The Brewers of Europe 2008-2012 2017-01-23T00:00:00+01:00 It is with great sadness that The Brewers of Europe has to today announce the passing of our former President Alberto da Ponte, who died this Saturday aged 64 years. Alberto not only served as President but was a lifelong friend and supporter of Europe’s brewing community, also after he left the beer sector in 2012.

Mr. da Ponte, CEO of Central de Cervejas in Portugal from 2004 to 2012, was elected President of The Brewers of Europe in May 2008, with his first official duty being to open, in Brussels that same evening, the 50th anniversary gala reception of The Brewers of Europe, sharing a memorable toast with the EU Commissioner for Enterprise and Industry, a Portuguese and a German showing in one ‘sip’ the diversity of Europe’s beer cultures and beer’s gift to bring people together.

Whilst in particular Mr da Ponte’s first mandate (2008-2010) coincided with a very difficult period for Europe’s brewing sector, as the economic crisis bit and Europe’s beer market declined, his leadership was essential in uniting the thousands of brewers around a clear strategic vision and mission for The Brewers of Europe, with the association’s membership also expanding to bring in new countries.

An important feature of the two mandates of Mr da Ponte was the growing focus on the importance of communicating and enhancing beer’s reputation towards a wider range of stakeholders. It is in no small measure thanks to Mr da Ponte’s hands-on support that the annual Beer Serves Europe event, after welcoming President of the European Council at its first edition in 2011, also welcomed the President of the European Commission the following year, to celebrate the contribution of beer and brewers to the EU’s own priorities.

Ensuring The Brewers of Europe be sustainably structured was one of Mr da Ponte’s priorities over the four years he served and, having raised the profile of both beer and the association, Mr da Ponte was able to leave the association in rude health in 2012 to capitalise on the first shoots of recovery in the beer market. As the General Assembly of The Brewers of Europe recorded in November 2012, the legacy Mr da Ponte was leaving behind was extensive, with organisation, communication, enthusiasm and dedication featuring throughout.

Alberto leaves behind a loving wife, whom we also came to know well. We share our condolences not just with the European and Portuguese beer community, but also with Fátima. It is with a heavy heart that we mourn Alberto’s death but will also have many beautiful memories to cherish of a hard-working, dedicated, thoughtful and great friend. It has rarely been more appropriate to raise a glass of beer in tribute. Rest in Peace Alberto.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=924 BEER SERVES EUROPE AND THE WORLD: Europe’s brewers keep trade and the economy flowing 2016-11-30T00:00:00+01:00 Brussels, 30 November 2016 - At their sixth annual Beer Serves Europe event this evening, The Brewers of Europe will be emphasising how their 7,500 breweries not only underpin economic growth in Europe but also make a significant contribution to trade with the rest of the world. Two new publications, the 180-country study Beer Connects Europe with the World and the 2016 edition of Beer Statistics, highlight how beer is accompanying Europe’s economic recovery and flowing increasingly towards fast growing areas of the globe.

Total consumer spending on beer was over €110 billion in the EU in 2014, an indication that a recovery from the 2008 crisis was in place. The latest statistics confirm that the European brewing sector is now firmly on the path to prosperity. Consumption and production are not just stable, but improving with year-on-year rises in European Union countries from 2014 to 2015 of 1% in consumption and 1.4% in production. Meanwhile beer is growing at the fastest rate among the top 10 food and drinks products in the EU by export value. Next year, at current rates of growth, beer will be up from 10th place to 6th place.

“The Brewers of Europe are proud of the major part they play in the European economy, generating considerable employment and boosting trade both within the EU and beyond. Supportive policies will enable brewers to continue contributing to the overall competitiveness of the European economy and sustained growth,” said Pavlos Photiades, President of The Brewers of Europe.

Beer is back for good

The European brewing sector is a key actor for job creation and the economy and is playing its part in supporting the delivery of the Europe 2020 Growth Strategy. Beer adds the equivalent of the GDP of Luxembourg, or around €51bn, annually to EU output and over €11bn in excise revenues for governments. The sector provides over 120,000 direct jobs in the EU alone, but nearly 95% of beer-generated employment occurs outside the brewing companies themselves: every one of these jobs is the catalyst for further jobs across the entire value chain, creating over 17 jobs in the wider economy, making a total of 2.3 million.

In addition to continued investment by Europe’s brewers in establishing European beer brands around the world, in 2015 European beer exports rose to 82 million hectolitres, an increase of 7% year-on-year. In 2008, exports beyond the EU accounted for 16% of the total. In 2015 the proportion has more than doubled to 35%.

Maximising micro: The Brewers of Europe’s inclusive agenda

A sure sign of confidence and trust in the sector is the continuous rise in new breweries opening across the EU since 2008 and the total has almost doubled since 2010. There were 588 new microbreweries established in the year from 2014 to 2015, a rise of 13%. The trend attests to the high level of consumer interest in the diversity and variety of Europe’s many different beer cultures.

Pavlos Photiades explains: “Europe's brewing sector is experiencing a Renaissance. Alongside the major global companies, medium-sized undertakings are demonstrating a tremendous capacity for innovation while smaller breweries are reaching out to new generations. The Brewers of Europe is home to all and we want all indeed to feel   at home. This is our roadmap for the next couple of years. Europe is the cradle of modern beer. I am greatly encouraged by the inventive ways European brewers are contributing to the vitality of the sector with the constant introduction of new styles and flavours.”

Beer is also unique amongst the main alcoholic beverage categories for its range of alcoholic strengths. Within the rich spectrum of choice the sector offers consumers, the market for non-alcoholic and low alcohol beers has doubled from 2000 to 2015. Beers below 3% ABV now represent around 6% of the overall European beer market, reaching 14% in some countries. They are proving ideal for occasions where people wish to a have a great tasting drink but either cannot, or do not wish to, consume more or any alcohol, for example before driving or when pregnant.

Sustainable exports

According to the European Commission, beer is affirming its place among Europe’s top export products, with double digit growth (+18%) in beer exports from 2014 to 2015. The top destinations are US, China, Canada, but over  the  past 20 years EU brewers have extended trade to 123 countries around the world. EU brewers are also among the  top three import partners of 97 countries outside the EU.

Average annual growth over 20 years of 8% has tripled the annual quantity of beer traded globally and these flows  can only increase: the European Commission predicts that 90% of economic growth in the future will occur outside the EU. The global beer network can be a good indicator of the openness of countries in facilitating knowledge, people and investment flows. European brewers are powerful world players leading the way in investing into emerging markets, contributing to growth and prosperity for both Europe and the world.

However, beer trading is more than economic exchange: it is an exchange of culture and prestige and a force for sustainable development in emerging countries. By setting up production locally, contract farming schemes and investments by the brewing sector generate a high level of employment, improve supply chain management and  raise grain productivity – while enforcing solid standards and human rights.

The success of the EU brewing sector relies on the EU connecting its internal market to the rest of the world. Brewers are also often well placed to lead the charge for fairness in trade agreements, calling for equivalent treatment of products and pushing for elimination of the type of tax discrimination that particularly affects small businesses.


Notes for editors

The study Beer Connects Europe with the World was commissioned by The Brewers of Europe and conducted by the independent international engineering and project management consultancy Royal HaskoningDHV.

The 2016 edition of Beer Statistics was compiled from data collated by national brewers’ associations through surveys carried out by The Brewers of Europe and Eurostat.

Historical analysis is supported by information in The Contribution made by Beer to the European Economy, a report commissioned by The Brewers of Europe and conducted by Europe Economics, released in February 2016.

About The Brewers of Europe

Based in Brussels, The Brewers of Europe brings together national brewers’ associations from 29 European countries and provides a voice to support the united interests of Europe’s 7,500+ breweries. The Brewers of Europe promotes the positive role played by beer and the brewing sector in Europe and advocates the creation of the right conditions to allow brewers to continue to freely, cost-effectively and responsibly brew and market beer across Europe.

Contact details

Jan de Grave, Communications Director, The Brewers of Europe
+32 (0)2 551 1810; jdg@brewersofeurope.org

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=919 Europe’s brewers lead drinks sector in providing the information consumers want 2016-09-26T00:00:00+02:00 Brussels, 26 September 2016 - In 2016 many beer brands started the process of updating their labels and online information platforms and, by the end of 2017, over half of the beer brewed in the EU will carry ingredients and nutrition information. This follows the March 2015 commitment by The Brewers of Europe to voluntarily go beyond current EU legislative requirements for such declarations, which exempt alcoholic beverages of more tha n 1.2% ABV (alcohol by volume).

“Brewers are immensely proud of the beers they brew and the ingredients used to produce them,” said Pierre -Olivier Bergeron, Secretary General of The Brewers of Europe. “We want Europe’s consumers to know the ingredients in beer and how these beers can fit within a balanced lifestyle.”

“Brewers already label the alcohol content on their beer brands,” he explained, “but we also agree with consumer groups that citizens would benefit from having access to the ingredients and nutrition information, allowing them to compare like-for-like facts with all the other beverages available to them, both non-alcoholic and alcoholic. Of course, that will only be possible when equivalent information is provided on other alcoholic beverages.”

This transparency initiative is designed to present the facts to an increasingly eager audience: according to consumer research(1), 86% of Europeans think drinks producers should provide both the ingredients and the nutrition information. It is a central part of the overall consumer information drive in the European Beer Pledge that aims to promote responsible beer consumption as part of a balanced lifestyle.

Informed choices

The Brewers of Europe are determined to help their customers make informed drinking choices and their choice to be ahead of the curve in providing information is also well informed: pan-European consumer research shows that a vast and growing majority of European consumers believe they should have access to the same nutrition information per 100ml for alcoholic beverages as are available for any other food and drink product. GfK’s report also highlights that, though levels of interest in the ingredients and energy value vary from country to country, consumers widely welcome the possibilityof accessing the information online as well as offline.

“When it comes to ingredients and nutrition, our overall aim is that we wish to have well -informed consumers,” added Mr Bergeron. “Fulfilling this wish also means going beyond labelling the products to utilising new technologies that allow consumers to consult the detailed, tailored information that meets their needs. In the last five years, not only the usage of these new technologies, but also their capacity to provide accessible information, has grown exponentially.”

Beyond tailoring communication campaigns to suit country-specific audiences, Europe’s brewers have also launched an online quiz at beerwisdom.eu to inform and entertain drinkers across the region.


(1) Online survey conducted in April 2016 by GfK Belgium across nine representative EU countries (Denmark, France, Germany, Italy, the Netherlands, Poland, Romania, Spain, the United Kingdom) accounting for approximately 78% of the total European population. The research found that whilst 69% of consumers in 2014 believed the same nutrition information per 100ml should be

About the Brewers of Europe

Based in Brussels, The Brewers of Europe brings together national brewers’ associations from  29  European  countries and provides a voice to support the united interests of Europe’s 6500+ breweries. The Brewers of Europe promotes the positive role played by beer and the brewing sector in Europe and advocates the creation of the right conditions to allow brewers to continue to freely, cost-effectively and responsibly brew and market  beer  across Europe.

Contact details

Jan de Grave, Communications Director, The Brewers of Europe
+32 (0)2 551 1810; jdg@brewersofeurope.org

 

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=918 Global Beer Responsibility Day: Europe’s brewers renew their pledge with #BeerWisdom 2016-09-16T00:00:00+02:00 Brussels, 16 September 2016 - As part of the second Global Beer Responsibility Day, The Brewers of Europe, the home of over 6,500 brewers in Europe, has launched a new digital campaign to support responsible beer consumption – #BeerWisdom www.beerwisdom.eu and released the latest reporting on the roll-out of the European Beer Pledge.

The reporting shows how Europe’s brewers are fulfilling their commitment to partner with governments and civil society across the region and use events, media campaigns, server training and digital tools in initiatives to promote responsible consumption. In addition the sector continues to provide consumers with the facts they need to make more informed drinking choices. As in previous years, the reporting is now undergoing a thorough assurance process carried out by KPMG Sustainability.

“Whilst all brewers want people to enjoy their brew, alcohol misuse is in no one’s interest. All in the brewing sector take their responsibility to help increase consumer knowledge, support responsible consumption and address alcohol-related harm seriously. We are determined to pursue these important efforts into the future and look forward to working with EU decision-makers, stakeholders, and our partners, explained Pierre-Olivier Bergeron, Secretary-General of the Brewers of Europe.

Global Beer Responsibility Day was initiated in 2015. This year’s edition builds on the momentum gained in year one, bringing together partners in 76 countries around the world. 
“Whilst our work with NGOs and government partners goes on all year round, Global Beer Responsibility Day provides brewers across the world with an opportunity to rally their joint efforts, assessing and building upon the significant progress we are making in supporting responsible beer consumption and the fight against alcohol misuse,” said Simon Spillane, Chair of the Worldwide Brewing Alliance.

Working persistently with partners to support responsible consumption

The data released today contains details of initiatives that have been rolled out in partnership with governments, doctors’ groups, road safety authorities, parents, educators, the police, non-governmental organisations and consumer groups throughout Europe. There is increasing evidence that the range of actions from “Sport is the better way for children to grow up” campaigns to those promoting non-alcoholic beer as a positive alternative for drivers have played their part in decreasing trends in alcohol misuse. 

  • Weekly beer drinking among 15-year-olds in the EU decreased by 45% for boys and by 52% for girls from 2008 to 2016 according to the WHO Europe coordinated study on Health Behaviour in School-aged Children (HBSC study), while drunkenness is down 27%. 
  • Our partners in tackling drink driving, the The European Transport Safety Council report there were 20,580 fewer road deaths in the EU in 2011-2015 (than if the number had remained constant after 2010).
  • In statistics monitored by the Deutschen Brauer-Bund, downward trends in Germany continue: per capita alcohol consumption has decreased from 11.1 litres pure alcohol in 1995 to 9.5 litres in 2014 and the percentage of 12- to 17-year-olds consuming alcohol at least once a week has dropped from 17.9% in 2001 to only 11.8% percent in 2014. Meanwhile the percentage of accidents related to alcohol has more than halved since 1995 to around 1.5% in 2013 and that in cases of violent crime under the influence of alcohol from 32.1% in 2012 to 30.6% in 2013.

More information outside about what’s inside

In March 2015, The Brewers of Europe committed to voluntarily going beyond current EU legislative requirements and progressively roll out ingredient listing and nutrition information for beers sold on the European beer market. Concretely this means that over 50% of beers sold on the EU market will carry ingredients and nutrition information by end 2017. Meanwhile, brewers are pursuing efforts both online and offline towards further increasing consumer knowledge of beer.

A key pillar of our pledge: responsible advertising

The Beer Pledge integrated from the outset standards to guarantee responsible marketing and advertising. These help brewers and brewers’ associations to ensure that self-regulatory mechanisms remain current as digital and social media play an increasingly significant role. The Brewers of Europe are also an associated partner of the Responsible Marketing Pact, to be launched later in 2016 by the World Federation of Advertisers.

– ENDS –

Notes for editors

Global Beer Responsibility Day is an annual industry-wide initiative that brings together brewing companies, big and small, and beer associations, to highlight and reinforce the responsibility efforts conducted and supported by brewers in partnership with wholesalers, retailers, government and law enforcement officials, NGOs and others. Established in 2015 on the initiative of Anheuser-Busch InBev, Carlsberg and HEINEKEN, Global Beer Responsibility Day is an occasion for brewers, together with many local partners and stakeholders, to launch and showcase a variety of both new and ongoing programs aimed at reducing the harmful use of alcohol, including drink driving and underage drinking. The initiatives include server and seller training, ID-checking programs and consumer education efforts, among others.

About the Brewers of Europe

Based in Brussels, The Brewers of Europe brings together national brewers’ associations from 29 European countries and provides a voice to support the united interests of Europe’s 6500+ breweries. The Brewers of Europe promotes the positive role played by beer and the brewing sector in Europe and advocates the creation of the right conditions to allow brewers to continue to freely, cost-effectively and responsibly brew and market beer across Europe.

Contact details

Jan de Grave, Communications Director, The Brewers of Europe
+32 (0)2 551 1810; jdg@brewersofeurope.org

 

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=917 Moderate beer consumption, part of a healthy lifestyle? 2016-07-08T00:00:00+02:00 Today, a new report produced by the Dutch Beer Institute has been released on the Beer and Health website. Quoting the editor Prof Ascencion Marcos, "Beer has been a staple part of European diets for thousands of years, and through the ages it has become deeply ingrained in our traditions and culture. Hundreds of different types of beer are brewed across Europe. Made from natural raw materials, beer can play an important part in healthy adult diets and lifestyles, provided that it is consumed in moderation". More information on the Beer and Health: Moderate consumption as part of a healthy lifestyle? publication can be found on http://beerandhealth.eu/beer-and-health-moderate-consumption-as-part-of-a-healthy-lifestyle-5th-edition/  

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=914 The Brewers of Europe elects new President 2016-06-03T00:00:00+02:00 Pavlos Photiades succeeds Demetrio Carceller as President of The Brewers of Europe

Brussels, 3 June 2016 - The General Assembly of The Brewers of Europe today elected Pavlos Photiades, Managing Director of Photos Photiades Breweries, as its new President, succeeding Demetrio Carceller.

Speaking after his election, Pavlos Photiades said: “I am honoured to be tasked with leading The Brewers of Europe taking the opportunity to build on the progress achieved under the tenure of Demetrio Canceller. I am committed to ensuring that Europe’s brewing sector, with its unique mix of breweries of all sizes pursues its dynamic participation in Europe’s heritage”. “Europe’s brewing world is changing fast with the combined trends of consolidation and the blossoming of small and medium-sized breweries. I will seek to it that The Brewers of Europe capitalises on these changes as well as the successful programmes that deserve being further deployed“, Photiades explained.

Beer in Europe generates an estimated 2.3 million jobs throughout the value chain, from grain to glass, with 1 job in a brewery generating on average a further 17 in supply, agriculture, bars and restaurants of Europe. Total consumer spending on beer was over €110 billion in EU in 2014. Exports now make up around 20% of European beer production. With over 900 new breweries opening in the last two years, Europe’s brewing landscape now counts over 6.500 breweries, stretching to all corners of Europe.

 “Two years ago we had just started the execution of the Positive Story of Beer, translating in many countries into the Love Beer campaign. Today, beer is back in people’s minds”, said Demetrio Carceller. “I am proud of what we have been able to achieve. The Brewers of Europe ranked last year second as the best perceived European trade association in the field of consumer goods. Our commitment to equipping Europe’s consumers with ingredient and nutrition information has also helped to achieve this score. And I am very pleased that Pavlos Photiades will take over as president. With his skills as a captain of industry and his passion for beer he will no doubt take The Brewers of Europe to the next level”, concluded Carceller.

Notes for editors

Pavlos Photiades, Managing Director of Photos Photiades Breweries and Photos Photiades Group

Mr. Photiades (born 1965) is Managing Director of Photos Photiades Breweries, the leading brewery and beverage distribution company in Cyprus with subsidiaries in Greece, Romania, Slovenia and Croatia. Photos Photiades Group is also involved in Insurance and Real Estate Development.  He has served on the Board of Directors of several public companies in Cyprus and Greece and has been serving a second term on the Board of Directors of The Brewers of Europe as Vice-President since 2015.

Mr. Photiades studied Economics at Harvard University where he graduated in 1988 having been awarded twice the Harvard Scholarship for academic achievement. He also holds an MBA from INSEAD.

About the Brewers of Europe

Based in Brussels, The Brewers of Europe brings together national brewers’ associations from 29 European countries and provides a voice to represent the united interests of Europe’s 6500+ breweries. The EU is the second largest beer producer in the world producing 383 million hectolitres of beer in 2014. More information can be found on www.brewersofeurope.org

Contact details

Jan de Grave, Communications Director, The Brewers of Europe

+32 (0)2 551 18 10 - jdg@brewersofeurope.org  

 

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=906 BEER IS BACK: European brewing sector returns to growth - hundreds of new breweries created 2016-02-23T00:00:00+01:00 Brussels, 23 February 2016

With over 900 new breweries opening since 2013, the European beer industry has bounced back from the financial crisis. This is one of the key findings of a study released today on “The Economic Contribution of Beer to the European Economy”. The EU remains the second largest beer producer in the world after China; more importantly, the number of European breweries has significantly increased in recent years– to a total of over 6500, producing 383 million hectolitres of beer in 2014.

“In this latest economic impact report, we are seeing the brewing sector flourishing again. Indeed the contributions to employment and added value to European economies increased from 2013 to 2014. With the largest increases in the new Member States and among the major EU economies, Italy and the United Kingdom, it is clear that Beer is back”, said Demetrio Carceller, President of The Brewers of Europe, the voice of the European Brewing sector.

Conducted by “Europe Economics”, the study’s purpose was to identify the impact of the beer sector across the EU and in some non-EU countries, particularly in terms of value added, employment and tax revenues.

Total consumer spending on beer was over €110 billion in the EU in 2014 – roughly €200 per inhabitant. From grain to glass, beer generates an estimated 2.3 million jobs in Europe throughout the value chain. Every 1 job in a brewery generates a further 17 jobs on average - around 1% of total EU employment: 2 in supply and agriculture, 2 in retail and 13 jobs in the bars, pubs, cafés and restaurants offering beer.

“If beer was a country its total GDP would compare to that of Croatia or Luxembourg (€51 billion value added); it has similar employment to Slovakia (2,3 million workers), and generates total tax revenue similar to that of Hungary (€42 billion government revenue)”, emphasized Carceller at the study’s presentation in Brussels.

“It is interesting to see over the last decade how the success and prosperity of the European beer sector acts as a barometer for the wider economy as a whole. The European brewing sector declined during the global economic downturn, and stabilised in the following three years before showing signs of recovery.”

Beer is not only one of Europe’s oldest industries – it is also at the forefront of innovation. Brewers across Europe are investing heavily in new products, often specialty beers appealing to changing consumer tastes. The growing variety of beer styles includes an increasing number of lower- and non-alcohol versions.

Exports now make up around 20% of European beer production – a significant proportion when you consider the characteristics but also transport charges of beer that is mostly locally brewed and sold.

“Europe remains the traditional heartland of modern brewing. Our reputation for quality and the sector’s focus on innovation and diversity keep the world thirsty for European beer”, noted Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe.

The beer sector also faces challenges in Europe. Brewers need to find ways to keep beer relevant whilst encouraging moderate beer consumption within a balanced, modern lifestyle. One way of doing so is the commitment undertaken by brewers in Europe to voluntarily list ingredients and nutritional information – which is now available for consumers online.

There is also a trend of consumption shifting from the hospitality sector to the home. This drift has an impact on the wider economy and is damaging to employment, as the sale of beer with its accompanying services in pubs, bars and restaurants is supports more jobs than sales through retail outlets.

Finally, the tax system is of major importance to the sector’s prospects. The study produces evidence that a rise in VAT and excise duties charged on beer sales can actually lead to lower revenues through dwindling volumes or a shift in consumer preferences.

“A sympathetic and supportive tax system of beer doesn’t just help brewers but also assists the whole beer value chain to build on the early stages of economic recovery and benefits the European economy as a whole”, underlined Bergeron.

“Beer is a European success story and the brewing sector is one of which Europeans, its citizens and its policy-makers, should be immensely proud.”

Download this press release (PDF)

Contact details

Jan de Grave, Communications Director, The Brewers of Europe
+32 (0)2 551 1810; jdg@brewersofeurope.org  

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unites the national brewers’ associations from 29 European countries.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=904 Simon Spillane elected Chair of the Worldwide Brewing Alliance 2016-01-11T00:00:00+01:00 The Worldwide Brewing Alliance (WBA) is pleased to announce that Simon Spillane has been appointed as its new Chair.

Mr Spillane holds the position of Public Affairs Director at The Brewers of Europe, the trade association set up in 1958 to promote and defend the interests of beer and the 6500 plus breweries now operating in Europe. “I am excited to be taking up the role of Chair of the Worldwide Brewing Alliance. With high standards set by my predecessors I look forward to ushering in the next phase of the WBA and to working with my trade association and brewer colleagues from around the world to deliver even greater impact, exchanging best practices on the issues critical to brewers across the globe,” said Mr. Spillane.

He replaces Ms. Denita Wawn, outgoing CEO of the Brewers Association of Australia and New Zealand and chair of the WBA since 2014.

The WBA is grateful to Ms. Wawn for her distinguished service to the WBA over the last four years, in particular during her time as Chair of the Alliance, and wishes her all the best in her future endeavours.

Commenting on this appointment, Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe commented: 

 “We welcome the announcement of Simon Spillane as the next chair of the WBA. This alliance, comprised of ten brewing trade associations from around the world,  provides the right platform for disseminating and exchanging good practices and information on responsible consumption, environmental sustainability, product integrity and the impact of beer on society in a world becoming ever more global and interdependent”

 

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=902 Opinion piece: Fighting alcohol harm: Preserving the multi-stakeholder approach 2015-11-05T00:00:00+01:00 The below piece by Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe, was published on 5 November 2015 on Euractiv.com.


While the European Commission is still debating the added value the EU can bring to tackle alcohol-related harm, The Brewers of Europe remain committed to working together with governments and civil society in promoting responsible beer consumption, writes Pierre-Olivier Bergeron.

Pierre-Olivier Bergeron is Secretary General of The Brewers of Europe.

Today, The Brewers of Europe has filed its voluntary commitment on Consumer Information to the EU Alcohol and Health Forum. It is designed to increase consumers’ knowledge of beer ingredients and nutritional values and is the 112th commitment we have filed to date. This was originally planned to coincide with the Forum’s biannual plenary meeting today, which has been postponed by the European Commission.

The Forum was set up in 2007 in response to the EU Alcohol Strategy, as ‘a common platform for all interested stakeholders at EU level that pledge to step up actions relevant to reducing alcohol-related harm’. The Brewers have long been initiating responsibility commitments. We believe it is important that we continue to review the Forum’s commitments and share and learn from each other’s best practices.

There is clear evidence across Europe that alcohol-related harm is coming down in EU countries in high profile areas such as underage drinking, excessive consumption and drink driving. Indeed drink driving fatalities have been more than halved in the last ten years in the EU. There is still a lot to do and Europe’s brewers are playing a part in it. But we know the 2006 EU Strategy has had a positive impact.

While the European Commission is still deliberating on the added value that the EU can bring in terms of supporting Member States to tackle alcohol-related harm, I can assure you that The Brewers of Europe and its members remain committed to action, to working together with governments and civil society in promoting responsible beer consumption.

A key element of that approach is this year’s commitment from Europe’s brewers to voluntarily list ingredients and nutrition information, thus enabling consumers to make informed choices.

It is part of our EU Beer Pledge which aims at increasing consumer knowledge of beer. It also voluntarily enacts the Food Information to Consumers Regulation to provide nutritional values, despite there being no current legislative requirement for this at EU level for alcoholic beverages above 1.2% ABV.

Today’s filing is the logical follow up to our first announcement of the commitment inMarch earlier this year, when it was welcomed by the European Commission, MEPs, consumer groups and public health NGOs. For us this was a landmark moment and it is a very clear example of where stakeholders and partners across society agree that our voluntary actions can make a difference. We will report annually on our Commitment against indicators in terms of inputs, outputs and impact.

The Brewers of Europe is standing ready to support the Commission in its work to demonstrate the value already delivered by the EU Alcohol Strategy and multi-stakeholder action.


Read more on Euractiv.com

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=901 2015 stats show Europe’s beer sector playing its part in bolstering EU economy 2015-11-03T00:00:00+01:00 Brussels, 3 November 2015

The Brewers of Europe today published the 2015 edition of its Beer Statistics, which looks at the key figures from 2014 and trends since 2009 across the 28 EU Member States.

“The 2015 figures are very promising and once again highlight how beer and its value chain are on the road to recovery following the 2008/09 economic crisis,” said Pierre-Olivier Bergeron, Secretary-General of The Brewers of Europe.

“After a very tricky period 2008-2009, since 2010 we have seen both consumption and production in Europe as a whole remain fairly stable, and the many new breweries opening in Europe demonstrate how beer is now playing its part in Europe’s economic recovery,”

The beer sector also remains a key actor in boosting job creation, a key pillar in the Europe 2020 Growth Strategy, and spurred on by an increase in exports which in 2014 rose to 8 billion litres.

“In 2014 we saw the number of jobs directly involved in the beer industry increase by 3.9% from 2013,” continued Bergeron. “This is highly significant, since each of these jobs generates further jobs throughout the value chain “from grain to glass” in areas such as hospitality, supply, brewing, and retail.”

There are now 6,500+ active breweries in the EU - double the number in 2008 - with around 650 more openings in 2014 alone, representing an 11% increase from 2013.

“The opening of so many new breweries is not only a sign of the confidence and trust Europeans have in the sector,” continued Bergeron. “It also testifies to the enthusiasm consumers have for the diversity and quality of the product. This is the “positive story of beer” writ large and the future looks bright given this perspective.”

It should however be emphasised that the success of the beer sector is still largely dependent on supportive policies to enable brewers to compete both with each other and across borders, with the need for a sustainable and supportive taxation regime for beer, a common call from brewers across the continent.

Brewers are also more than happy to play their part in promoting responsible beer consumption, and in March this year, The Brewers of Europe launched a voluntary initiative from brewers across Europe to list ingredients and nutrition information for their brands, effectively implementing a scheme that is already legally required for non-alcoholic drinks. This shows brewers going beyond existing EU legislation to ensure that consumers receive all the necessary facts to make informed choices about the beers they purchase and consume.

Bergeron concluded: “The last year has shown Europe’s brewers both supporting the European economy and engaging in initiatives which benefit consumers. We are proud of what we have achieved, and look forward to 2016 with renewed rigour, enthusiasm, and confidence.”

Click here to download the Beer Statistics 2015 Edition.

Contact details

Jan de Grave, Communications Director, The Brewers of Europe
+32 (0)2 551 1810; jdg@brewersofeurope.org  

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unites the national brewers’ associations from 29 European countries.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=887 Brewers’ partnership on drink driving paying dividends 2015-10-14T00:00:00+02:00 In the last decade significant progress has been made in reducing the number of deaths from drink driving. At the beginning of the century there were an estimated 12,500 alcohol-attributable deaths in road traffic in the EU but since then this number has decreased on average by around 5.7% each year(1).

Despite these positive figures, alcohol remains a major risk factor on the roads. Drink driving is still one of biggest causes of death on Europe’s roads. Taking just one year, the European Transport Safety Council estimated that as many as 6,500 deaths could have been prevented if all drivers had obeyed the laws on drink driving(2).

At The Brewers of Europe, we are taking pioneering steps through our partnership approach to ensure a sustained decrease of alcohol attributable deaths. We believe that cooperation is needed across the range of public and private stakeholders, including the road safety community, police, NGOs, regulators, the drinks industry and others.

Joint efforts must continue to ensure continuous and sustained decreases in drink driving fatalities and to help the EU achieve its target of halving the overall number of road deaths from 2011 to 2020.

The SMART project

Over the last two years The Brewers of Europe has been engaged in a partnership with the EU-wide NGO European Transport and Safety Council (ETSC), which involves The Brewers providing support and funding to the ETSC’s SMART project (Sober Mobility across Road Transport).

The objective of SMART, which is one of the commitments filed under the European Alcohol and Health Forum, is to address the main issues related to alcohol and driving and to support the ETSC’s advocacy activities both at EU and Member State level to tackle drink driving. It delivers guidelines, best practices, dialogue at national level and engages interested stakeholders, including through high-profile EU and national events. It builds on decades of awareness raising on drink driving by Europe’s brewers through our partnerships at local, national and EU level.

Since its inception, SMART events have already taken place in Brussels and around Europe including Rome, Madrid, Prague, and more recently this week’s event in London.

An effective approach to reducing drink driving requires the correct combination of legislation, enforcement, sanctions, rehabilitation, technology, education and societal engagement. All events have thus involved experts including MEPs, the European Commission, national Ministries, law enforcement bodies, and members of The Brewers of Europe.

Concrete actions

A number of concrete case studies have emerged in the framework of the partnership including the following two examples.

The first, from Sweden, involved drivers being automatically tested for alcohol at the port of Gothenburg when driving off the ferry, using a so-called “alco-gate”(3). Each driver has to blow into a breathalyser before starting their journey. If found to be over the limit, they cannot continue. On average 1 out of every 2,150 truck drivers was found to be driving under the influence of alcohol and 1 out of every 327 drivers of passenger cars. The initiative was widely supported by the drivers tested (86%) and will be rolled out more widely in Sweden.

A second project involves installing alcohol interlocks on each Arriva bus in Denmark. If drivers are found to be over the limit, they cannot start the engine. As a result of this project, in the last five years there has been no record of any collision involving bus drivers under the influence of alcohol.

The current three-year SMART programme runs until end 2016 at which time key insights and learnings will be reported upon. The Brewers will continue to work with the ETSC and all other stakeholders in the meantime to come up with new and innovative ways of reducing drink driving, thereby further lowering the number of casualties on Europe’s roads.


(1) http://archive.etsc.eu/documents/Drink%20Driving%20in%20the%20EU%20-%20Antonio%20Avenoso%20ETSC.pdf

Contact details

Jan de Grave, Communications Director, The Brewers of Europe
+32 (0)2 551 1810; jdg@brewersofeurope.org  

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unites the national brewers’ associations from 29 European countries to promote the interests of over 5000 European breweries.
www.brewersofeurope.org
Follow us on Twitter:
@brewersofeurope

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=881 Global Beer Responsibility Day: Brewers united to combat alcohol-related harm 2015-09-18T00:00:00+02:00 With Global Beer Responsibility Day on 18th September, there is no better time to reflect on the many positive initiatives which The Brewers of Europe, representing the interests of over 5000 brewers in 29 European countries, are carrying out to promote responsible drinking across the continent.

Evidence shows that brewers’ actions are contributing factors to decreasing trends in alcohol misuse.  Find out more by watching our video which summarises some of the actions and progress made across Europe.

But first, a word about Global Beer Responsibility Day: this is an initiative enacted by brewers across the world to recognise responsibility programs and promote responsible beer consumption.

On this day, brewers, along with retailers, NGOs, enforcement officials, and other partners, will join together to bring the message of responsible drinking to communities in a variety of impactful ways.

Brewers’ partnerships include, but are not limited to, drink driving and underage consumption prevention initiatives, bartender and server trainings, and consumer education tools. Moreover, many of these are continuous activities, and we take the time to assess and amend them according to whether their objectives have been met.  For a full list of the many thousands of initiatives from brewers around the world see the Worldwide Brewing Alliance’s website.

There is plenty of evidence that our actions are playing their part:

  • In Italy, binge drinking decreased during the period 2010-2014 in all age groups up to the age of 30 years. Underage drinking has also decreased significantly - the percentage of 11-15 year olds drinking daily declined from 0.6% to 0.3% from 2011 to 2014, whilst the percentage of that age group who had consumed alcohol during the year went down from 11.9% to 9.1%
  • In the UK, we are seeing a change in mindset among adolescents. In 2014, 38% of 11 to 15 year olds reported having had an alcoholic drink, compared to 59% in 2000. In addition, the rates of men and women binge drinking fell respectively by 25% and by 20% in the period 2005-2013,.
  • Between 2011 and 2013 the Netherlands saw a 20% decrease in alcohol consumption in minors, whilst the number of drink drive offenders halved between 2002 and 2013.
  • High-risk drinking in Denmark decreased in all age groups from 2010 to 2013. Notably, the number of young men aged 16-24 who drink at least 30 drinks per week decreased by 45%, whilst their female counterparts experienced a 20% reduction.
  • Finally, since 2006, when the EU’s Alcohol Strategy to support EU Member States in reducing alcohol-related harm was adopted, there has been a 45% reduction in drink drive fatalities across the EU.

The Brewers of Europe in two minutes

The importance of collaboration with our partners when it comes to tackling drink driving

Tackling drink driving effectively involves a multitude of stakeholders including law enforcement, educators, retailers, and vehicle manufacturers, amongst others, and the progress shown here is largely a result of successful collaboration across disciplines.

The downward trend on drink driving statistics is a fine example of how the brewing sector has for nearly a decade worked both internally and with our partners to bring about success. This is very much how we want to move ahead in the future and gives a clear roadmap for success in other areas such as underage drinking and tackling alcohol during pregnancy.

We see continuous engagement as a means to bring about continuous improvement.

Brewers are also active in supporting consumers to achieve balanced & healthy lifestyles, specifically through the provision of enhanced consumer information.

In March 2015 The Brewers of Europe committed to voluntarily go beyond current EU legislative requirements and progressively roll out ingredients’ listing and nutrition information for beers sold on the European beer market.

This is because we believe that consumers have the right to know the ingredients and nutrition information of the food and drinks products available to them on the European market.

The roll-out of this commitment builds on the experience of fifteen EU countries where brewers are already labelling ingredients, and three EU countries where brewers have already begun to provide nutrition information.

The commitment was welcomed by the European Commission, MEPs, the European consumers’ organisation (BEUC), the European beer consumers union (EBCU), and the European alcohol policy alliance (Eurocare).

Encouraging consumers to find out more about our product

The Brewers are also developing an online interactive “calorie counter”, which will enable consumers to compare different alcoholic beverages on a level playing field.

The Brewers of Europe are furthermore keen to support balanced information platforms such as www.beerandhealth.eu to tackle misconceptions around beer, and stress the importance of consuming beer responsibly, in moderation and as part of a balanced lifestyle.

Finally, brewers are leading voices in the EU Alcohol and Health Forum for which we are responsible for one third of the 325 commitments to action. We hope the Forum can reconvene at the earliest opportunity so that we, together with our partners, can continue to tackle the critical issue of alcohol misuse.

Brewers remain committed to the Forum and are rolling out, through our European Beer Pledge, actions which involve partnerships with government authorities and NGOs that concretely address alcohol-related harm at the local level. The Pledge was launched in the European Parliament in 2012 and focuses on consumer information, marketing self-regulation and campaigns against drink-driving, underage drinking, alcohol in pregnancy, and binge drinking.

All year round commitment

Global Beer Responsibility Day may only take place one day a year, but brewers are involved all year round in initiatives that are moving the needle when it comes to levels of alcohol-related harm across Europe.

There is much that remains to be done, but we are determined to continue our hard work into the future and look forward to working with EU decision-makers, stakeholders, and our partners.

Contact details

Jan de Grave, Communications Director, The Brewers of Europe
+32 (0)2 551 1810; jdg@brewersofeurope.org  

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unites the national brewers’ associations from 29 European countries to promote the interests of over 5000 European breweries.
www.brewersofeurope.org
Follow us on Twitter:
@brewersofeurope

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=880 PEF pilot - launch of official consultation 2015-09-15T00:00:00+02:00 Launch date: Tuesday, 15 September 2015
Duration: 4 weeks
Deadline for comments: Sunday, 18 October 2015
Modalities: using the template provided on the wiki page and uploading the comments on the wikipage

For whom?

Any stakeholder, industry, supplier, value chain partner, Member States, NGOs interested in the PEF pilot on beer.

How?

If you have not done so, create an ECAS account in order to access the Environmental Footprint wikipages: click here and read the guidance for registration (Please note that a delay of one to two days may be expected in order to allow your registration if you are not already signed up to the wikipage).

Sign up to the wikipage for PEF on beer. This enables you to access the documents and provide written comments:

Next step?

PEF supporting study will be launched on the basis of the draft PEFCRs which will have taken account of received comments in the public virtual consultation phase. The studies will assess whether the draft PEFCR can be turned into a final PEFCR.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=879 The Brewers of Europe Personnel News 2015-09-01T00:00:00+02:00 Brussels, 1 September 2015 – The Brewers of Europe is strengthening its communication activities with the appointment of Jan de Grave as Communications Director. Since 2003, Jan de Grave was consecutively Vice President Corporate Communications and Vice President Sustainability at Telenet NV.

Also, The Brewers of Europe has promoted Simon Spillane as Public Affairs Director. Simon Spillane joined The Brewers of Europe a decade ago and, since 2011 served as Senior Advisor – Beer & Society and Communications. Simon Spillane will be assisted by Mathieu Schneider, who joined The Brewers of Europe in 2009 as Project Coordinator, now serving as Public Affairs Manager.

Commenting on these changes, Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe said: “I am delighted to welcome a new senior resource in the person of Jan de Grave with a view to enhance The Brewers of Europe messaging on such a great product like beer. Our public affairs expertise will further grow, building upon the contribution Simon Spillane and Mathieu Schneider have already made to establishing beer as a vibrant part of Europe’s heritage.”

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=877 Members of the European Parliament get hands on experience at one of Europe’s oldest breweries 2015-07-09T00:00:00+02:00 Strasbourg, 9 July 2015 – The Brewers of Europe and Brasseurs de France welcomed Members of the European Parliament to the METEOR brewery just outside Strasbourg yesterday. Seizing the opportunity of a rare moment between votes, a cross-party delegation of MEPs from 10 countries came to see the brewing process first-hand and better understand the craftsmanship and innovation that goes into brewing Europe’s favourite drink.

The visit allowed MEPs from across the political spectrum a rare opportunity to get up close to the policy issues most affecting Europe’s brewers. Currently in the EU we brew around 38 billion litres of beer each year, with around 100 different beer styles and an estimated 40 thousand different brands on the market. Contributing over €50 billion each year to GDP and also generating over €50 billion in tax revenues for EU governments, beer also makes a large contribution to the European growth agenda. In times of high unemployment, it is also important to recall that beer alone secures 2 million jobs in the EU, from the farmers cultivating the cereals and hops to the bar staff serving the beers.

Beer is also a key part of European heritage, with the beer culture a key factor in many tourist visits to Europe. Founded in 1640, METEOR brews 9 different beers, employs close to 200 people and has an annual turnover of €40 million.  As brewers depend on supportive legislation to ensure a competitive European beer sector, this visit was a key opportunity for MEPs to understand the impact policies can have at the local level.

The European Parliament Beer Club was established in 1995 and is a cross-party, transnational forum for exchange amongst MEPs about issues affecting the brewing sector. The EP Beer Club membership currently counts over 90 MEPs and it is hoped that such activities can help to grow the cross-party membership even further. With beer brewed in every single EU Member State, the Club also has an ambition to include MEPs from across the whole of Europe.

Michel Haag, 7th generation brewer, President of the METEOR brewery, current Vice President of Brasseurs de France and former Vice President of The Brewers of Europe, said: It was a pleasure to be hosting so many Members of the European Parliament in our brewery. For me and for the thousands of breweries across Europe, this is sending a clear message that Europe cares about its brewing sector. We count on the European Parliament to ensure fair policies that support a competitive and sustainable beer sector in Europe. It was a great honour that MEPs took precious time out of their busy schedules to visit my brewery, to experience brewing first hand and to understand the issues faced by brewers in Europe.”

Renate Sommer, MEP and President of the EP Beer Club, said: “As part of the activities organised within the EP Beer Club I was really keen to visit a brewery so that my colleagues and I could get a clear understanding of the brewing process. It was great to see so many fellow MEPs, from all over Europe and from across the political landscape. Thanks to Mr Haag, MEPs could see the natural ingredients, the craftsmanship and the importance of innovation for brewers. Within the EP Beer Club we recognise the contribution that beer makes to Europe’s culture, to its society and to its economy. After the visit of the METEOR brewery, I hope the European Parliament now also has an even better insight into the issues faced by brewers in Europe, giving a tangible context to the legislative debates we have in the Parliament.”

François Loos, President of the French Brewers association, said: “Recent years have seen a flourishing of breweries on the French beer market, reflecting a trend that is taking place across Europe. Whilst the numbers of breweries in Europe is now estimated at around 6000, there are currently over 700 breweries active in France. Alongside brewery dynasties such as METEOR, many of these breweries are new businesses, contributing to the diversity of beer tastes, colours and styles that are making for such fascinating times on the European beer scene.”

Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe, concluded: “We were delighted with such a strong turn-out. If we are to ensure a competitive brewing sector, it is vital to Europe’s brewers that decision-makers have the opportunity to experience the brewing process in the same way we do. It is wonderful to see this tour so well-attended and with such enthusiasm!”

Download this press release in french.

Photos from the event

http://www.epbeerclub.eu/ep-beer-club-visit-to-meteor-brewery-july-2015/

About the European Parliament Beer Club

Established in 1995, the European Parliament Beer Club is a forum for discussion and information exchange about issues that affect the brewing sector within the European Union. More at www.epbeerclub.eu.

About The Brewers of Europe

Founded in 1958, The Brewers of Europe unites the national brewers’ associations from 29 European countries to promote the unique contribution made by beer and brewers to Europe’s culture, economy and society. The Brewers of Europe also does the secretariat for the EP Beer Club. More at www.brewersofeurope.eu.

About Brasseurs de France

Founded in 1880, Brasseurs de France, with 130 members, represents over 90% of the beer brewed in France. It defends the common interests of French brewers and collectively promotes the French brewing sector. More at www.brasseurs-de-france.com.

Contact points

The Brewers of Europe:

Brasseurs de France:

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=876 Brewers’ voluntary commitment to list ingredients and nutrition information once again highlighted at World Expo 2015-07-01T00:00:00+02:00 Brussels, 1 July 2015: The Brewers of Europe is proud to feature prominently in Food Drink Europe’s ‘Balanced Diets and Healthy Lifestyles’ report, which catalogues initiatives put in place by the food and drinks industry to promote and encourage consumers to adopt balanced diets and live healthy lifestyles..

Released today at the World Expo in Milan, as part of EU Food and Drink Week, this new multi-stakeholder report features, amongst other brewer-led initiatives on marketing self-regulation and social responsibility, the recent commitment by Europe’s beer sector to provide nutrition and ingredients information to consumers. Currently EU legislation exempts producers of alcoholic beverages over 1.2% ABV from the legal obligation to provide nutrition and ingredients information. Featuring alongside commitments by other food and drinks’ sectors, it is clear that ensuring well-informed consumers is now a key priority for Europe.

The commitment has received support from, among others, BEUC (the European Consumers Organisation), Eurocare and the EU Health Commissioner Vytenis Andriukaitis, following the Brewers’ announcement in Brussels and its subsequent presentation at the World Expo in Milan on the occasion of European Beer Day.

Pierre-Olivier Bergeron, Secretary General, The Brewers of Europe, said:

EU Food & Drink Week provides an important opportunity to review the initiatives taken, by policy-makers, economic operators and other stakeholders alike, to promote balanced lifestyles. When it comes to alcoholic beverages, the beer sector is taking the lead and its responsibility seriously, by equipping consumers with the information they need on the ingredients used in brewing and the nutritional values of the beers put on the market. It is great to be part of a movement in the wider food and drink sector making similar commitments and to be working together as part of this report.”

Conclusions from European Beer Day @ World Expo, Milan

European Beer Day included a programme of three panel discussions at the World Expo in Milan, involving speakers from Europe’s breweries, EU policy-makers and academic experts in the fields of nutrition, trade and innovation.

In addition to discussing the place for beer in a healthy lifestyle, panelists debated the role for beer in job creation and growth, championing the importance of nurturing innovation for the beer sector.

For more information about The Brewers of Europe’s commitment to consumers on ingredients and nutrition information, please see the following:

For more information about European Beer Day, please follow this link.

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe
+32 (0)2 551 1810; sws@brewersofeurope.org  

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unites the national brewers’ associations from 29 European countries to promote the interests of over 5000 European breweries.
www.brewersofeurope.org
Follow us on Twitter:
@brewersofeurope

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=875 Working for growth: what role for beer and brewers? 2015-06-16T00:00:00+02:00 The Brewers of Europe is delighted to announce European Beer Day, taking place this Friday 19 June at the World Expo in Milan.

Taking the theme ‘Working for growth: what role for beer and brewers?’ a diverse line-up of high-level speakers will debate the ways to incentivise the growth potential of the brewing industry in Europe.  Speakers include a number of Europe’s best known brewers, EU decision-makers and academic experts in the fields of nutrition, trade and innovation.

Europe’s beer sector, consisting now of well over 5,000 active breweries, already contributes over €50 billion annually to the EU economy and generates over 2 million jobs throughout the beer value chain, “from grain to glass”. Supportive EU policies can help ensure that the competitive and innovative European beer sector continues to contribute to the EU’s top priority of ‘jobs, growth and investment’.

Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe, said:

World Expo is the ideal platform for Europe’s brewers and our stakeholders to share knowledge and expertise. We make a major contribution to the EU economy both in terms of GDP and jobs, and I am thrilled that we will be joined by such a strong line-up of speakers, including global CEOs, EU policy-makers and renowned academics as we debate the beer sector’s contribution to growth in Europe”.

Three panel discussions:

Kicking off the day, the first panel discussion ‘Beer and a Balanced Lifestyle’ will look into the European brewing sector’s recent commitment to list ingredients and nutrition information, and consider the place for beer within an active lifestyle.

The second panel discussion ‘Brewers and the EU Growth Agenda’, will examine how EU and national policies impact the growth and competitiveness of the brewing sector, offering perspectives on job creation, tax and exports, as well as the challenges in ensuring policies strike the right balance.

Rounding off the day, the third panel discussion, ‘Beer, Brewers, Research and Innovation’ will bring together a panel of experts who are applying innovation in different ways, through the brewing process, across the entire value chain, and also in the promotion of responsible beer consumption.

The full European Beer Day @ World Expo, Milan programme can be viewed here.

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe
+32 (0)2 551 1810; sws@brewersofeurope.org  

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unites the national brewers’ associations from 29 European countries to promote the interests of over 5000 European breweries.
www.brewersofeurope.org
Follow us on Twitter:
@brewersofeurope

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=874 35th Congress of the European Brewery Convention to focus on science and innovation for Europe’s brewing sector 2015-05-18T00:00:00+02:00 18 May 2015: One week ahead of the 35th Congress of the European Brewery Convention (EBC), The Brewers of Europe reiterates the importance of research, innovation and new technologies for the sustained growth of the European beer sector.

Visiting Portugal for the third time, the bi-annual EBC Congress takes place in Porto from 24th to 28th May this year and will gather delegates from across the world.  A predominantly industry audience will hear, view, discuss and challenge scientific and technical papers and posters, covering recent developments and breakthroughs in the brewing, malting and related industries.

There are well over 5000 breweries in Europe that brew an estimated 38 billion litres of beer a year. All of these breweries are dependent on a diversity of businesses that help bring the product from grain to glass.

The value chain encompasses the supply of agricultural products such as cereals and hops, the equipment and machinery used in the brewing process, and the packaging, transport and storage companies that help ensure a high quality product be distributed to the wholesalers, retailers, bars and cafés that distribute the final product. Just in Europe, brewing has a value chain that generates over 2 million jobs in the production and sale of beer.

Researchers from around Europe and beyond (including Japan, the US, and Latin America) will present some of the latest scientific developments about beer and discuss the role that technology and innovation can play in the brewing process and for the brewing sector as a whole.

As at previous EBC congresses, a trade show exhibition will also allow brewers to meet and mingle with industry suppliers and knowledge brokers. There are also expected to be up to a hundred young brewers and researchers, who represent the future of Europe’s beer sector.

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe
+32 (0)2 551 1810; sws@brewersofeurope.org 

About The Brewers of Europe

Founded in 1958, The Brewers of Europe unites the national brewers’ associations from 29 European countries to promote the unique contribution made by beer and brewers to Europe’s culture, economy and society.

About the European Brewery Convention

Founded in 1946, the European Brewery Convention (EBC) merged with The Brewers of Europe in 2007 to become the organisation’s scientific and technological arm.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=872 The Brewers of Europe at the forefront of campaigns to reduce drink driving in Europe 2015-05-05T00:00:00+02:00 5 May 2015: The Brewers of Europe supports UN Global Road Safety Week, running from 4th-10th May, including through a 3-year SMART drink-driving partnership with the EU-wide NGO the European Transport Safety Council (ETSC) as part of the organisations’ joint commitment under the European Alcohol and Health Forum.

Drink driving is another form of alcohol misuse, and we take our responsibility very seriously when it comes to helping address this scourge on society,” said Pierre Olivier Bergeron, Secretary General of The Brewers of Europe.

Just last week, the European Parliament approved a Resolution on the EU Alcohol Strategy which highlighted that at least 5,200 people are killed in alcohol-related road incidents in the EU each year. Bergeron added: “The improvements in drink drive statistics in the EU are impressive, with the number of deaths declining more than half from an estimated 12,500 drink drive fatalities in 2000, but every drink drive death is a tragedy. If we are to ensure safe and sensible drinking in Europe, the continuation of interactive dialogue, strong partnerships, and above all definitive, targeted and collective action is vital.”

A number of anti-drink-drive activities supported by Europe’s brewers are planned in the coming months, not least an event “SMART approaches to tackling drink driving" on 7 May at the Czech Ministry of Transport in Prague, hosted jointly by the ETSC and the Czech Transport Research Centre (CDV). This will look at the most effective measures to reduce alcohol-related road deaths and includes interventions from both the Slovak and the Czech brewers’ associations on “The role of the industry in tackling drink driving”. Other participants include representatives from both the Czech and the Slovak Transport Ministries, EU representatives, national stakeholders and decision-makers, together with road safety experts and campaigners from across Europe. 

Mr Bergeron concluded: “The huge array of partnership initiatives supported by brewers demonstrates that we are at the forefront of public awareness campaigns to reduce drink driving. We are rightly proud of what has been achieved to date, but we also acknowledge that there is a long way to go in terms of further reducing the numbers of accidents and fatalities. This is why we will continue to work with like-minded organisations to further reduce drink driving.

Just some of the upcoming initiatives supported by members of The Brewers of Europe include:

  • The German brewers’ continued support to the Don't Drink and Drive (DDAD) campaign with a number of events in the coming months targeting drivers aged between 18 and 25 years.
  • Irish brewers’ support to the national Drink Aware campaign in partnership with the national road safety authority, which reaches an estimated 70% of adults across Ireland.
  • The Slovak brewers, in partnership with the Slovak police, planning the “Don’t Drink and Drive Day” for the third year in succession.
  • In Spain, Harley Davidson bikers will be the main ambassadors for the long-running La Carretera Te Pide Sin campaign which recommends non-alcoholic beer in case people wish to enjoy a beer before driving.
  • The Belgian Brewers will continue to support, with the Belgian road safety authority the BOB drink drive campaign that has now been running for over 20 years.
  • The Dutch brewers continue to work with the Ministry of Infrastructure and Environment, provinces, municipalities, and road safety and alcohol awareness organisations on the Dutch BOB designated driver campaign which has been running since 2001.
  • The Czech brewers support the campaign “When I drive I drink NA beer” to increase awareness of non-alcoholic beer as a safe alternative to drink driving. This is the result of a partnership between the Association, the police, and the Ministry of Transport.
  • The Polish brewers have also formed strong partnerships with the Polish National Police, Ministries, road safety institutions, and transport companies as part of a programme to reduce levels of drink driving in the country.

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe
+32 (0)2 551 1810; sws@brewersofeurope.org 

About The Brewers of Europe

Founded in 1958, The Brewers of Europe unites the national brewers’ associations from 29 European countries to promote the unique contribution made by beer and brewers to Europe’s culture, economy and society.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=871 The Brewers of Europe reiterates its support for targeted actions against alcohol-related harm 2015-04-29T00:00:00+02:00 Brussels, 29 April 2015

Following today’s adoption by the European Parliament of a Resolution on the EU Alcohol Strategy, The Brewers of Europe reiterates its support for an action-oriented, targeted approach to reducing alcohol-related harm. The Brewers welcome MEPs’ acknowledgement that moderate beer consumption by healthy adults can be fully compatible with a balanced lifestyle, highlighting the importance of fighting alcohol misuse and promoting responsible drinking behaviours.

The ongoing EU Strategy differentiates amongst different drinking cultures and behaviours and rightly focuses on alcohol misuse, supporting Member States to address the problems caused by harmful drinking via targeted, locally relevant activities. As such, The Brewers of Europe supports the effective strengthening of the Strategy’s existing mechanisms and the strict enforcement of national legislation, rather than introducing a new top-down approach.

Europe’s brewers have supported this Strategy since its adoption and have contributed over one third of the 325 commitments to action made in the EU Alcohol and Health Forum. The Brewers of Europe’s commitments are currently captured within a European Beer Pledge that was launched in the European Parliament in 2012 and focuses on consumer information, marketing self-regulation and campaigns against drink-driving, underage drinking, alcohol in pregnancy and binge drinking.

We also take note of the European Parliament’s calls for action on consumer information, The Brewers of Europe having announced last month a voluntary move from brewing companies to list ingredients and nutrition information for beer, going beyond the EU laws that currently exempt alcoholic beverages over 1.2% ABV from the obligation to provide such information. Transparently bringing beer into line with the rules for non-alcoholic beverages will enable consumers to compare like-for-like information both on ingredients and on nutritional values, such as calorie content. Commissioner Hogan, responding on behalf of the EU’s Health Commissioner, announced at the end of the European Parliament’s debate that the European Commission would be coming forward with the long-awaited report on the matter in due course.

 

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe

+32 (0)2 551 1810; sws@brewersofeurope.org 

About The Brewers of Europe

Founded in 1958, The Brewers of Europe unites the national brewers’ associations from 29 European countries to promote the unique contribution made by beer and brewers to Europe’s culture, economy and society.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=870 Ahead of Ministerial discussions on 20-21 April, The Brewers of Europe reiterates its commitment to the fight against alcohol-related harm 2015-04-20T00:00:00+02:00 As EU Health Ministers meet in Riga to discuss the future of the EU’s alcohol policy, The Brewers of Europe reiterates its support for a European approach that encourages targeted actions to reduce alcohol-related harm.

The current EU Strategy to support Member States in reducing alcohol-related harm rightly focuses on alcohol misuse, addressing the problems caused by harmful drinking via targeted and local-level activities aimed at the minority who misuse alcohol.

The Brewers of Europe has supported this Strategy throughout, not just through words, but also through actions, having filed one third of the 300 commitments to action made within the EU Alcohol and Health Forum.

In addition, The Brewers recently announced a major voluntary move to improve consumer information and go beyond existing legal requirements by becoming the first alcoholic drinks sector to commit to listing ingredients and nutrition values for beers per 100ml, as is currently legally required for all non-alcoholic drinks, including non-alcoholic beer.

Rolling out the commitment with the same reference point as is required for non-alcoholic beverages, brewers will not only be respecting the legal requirements of the EU Regulation on Food Information to Consumers to provide this information per 100ml but will also be meeting the logical wish of consumers to compare nutritional values across all available beverages, when this information is provided by the companies.

 

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe

+32 (0)2 551 1810; sws@brewersofeurope.org 

About The Brewers of Europe

Founded in 1958, The Brewers of Europe unites the national brewers’ associations from 29 European countries to promote the unique contribution made by beer and brewers to Europe’s culture, economy and society.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=869 Brewers’ commitment to better inform consumers welcomed by most, but not all 2015-04-02T00:00:00+02:00 The Brewers of Europe very much appreciates the support it has received from BEUC (the European consumer organisation) and Eurocare (the European alcohol policy alliance), as well as the European Commission, after announcing in the last week a major commitment to list ingredients and nutrition information for beer. Making this announcement we also encouraged other alcoholic drinks sectors to follow our lead and commitment to transparency in this endeavour.

Unfortunately however, alongside the positive reactions from policymakers, consumers and NGOs, there have also been some negative reactions, going so far as to say that The Brewers of Europe is misleading consumers and undermining responsible drinking messages. We therefore felt it useful to clarify the situation.

Whilst there is currently an exemption for alcoholic beverages over 1.2% ABV with regard to the provision of nutrition and ingredients information, it is mandatory for any producer voluntarily providing this information to follow the rules of the EU Regulation on Food Information to Consumers with regard to its display.

This means that companies voluntarily committing to provide the nutritional values (e.g. calorie content) for beers are legally obliged to provide the information per 100ml. This is not just the legal point of reference for all beverages (alcoholic or non-alcoholic), it is also logical and has been understood by consumers for years, allowing them to easily compare information across all beverages on a level playing field. Furthermore, the EU Regulation makes it clear that absolutely nothing prevents economic operators today also additionally using other points of reference, such as portion sizes, alongside the well-known 100ml reference.

“It’s a storm in a teacup, or should I say a shot glass”, said Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe. “How can brewers be labelled as misleading consumers when, in spite of the exemptions, we decide to proactively, objectively and legally inform them about what they drink, voluntarily applying the law that applies to all other food and drink products? It is true that 100ml is hardly the usual serving size for any drinks, be they alcoholic or non-alcoholic. The EU recognises this when it gives the option of additionally using portion sizes. Indeed, beer cultures vary in Europe such that there are a whole range of servings and container sizes. However, the 100ml point of reference is simply the base measure chosen by the EU regulator so consumers can easily compare values across all the beverages available to them, when the nutrition information is provided.”

“In addition to beer also being the first alcoholic drinks sector to commit to listing ingredients across Europe, when I see consumer research that shows consumers wish to receive the nutritional information too and NGOs, public health advocates and policymakers are lining up to welcome our voluntary initiative, it reinforces The Brewers of Europe’s conviction that what brewers have committed to doing is the right thing to do, in the interests of Europe’s consumers”, added Pierre-Olivier Bergeron.

See the original announcement here:
http://www.brewersofeurope.org/site/media-centre/post.php?doc_id=865

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe

+32 (0)2 551 1810; sws@brewersofeurope.org 

About The Brewers of Europe

Founded in 1958, The Brewers of Europe unites the national brewers’ associations from 29 European countries to promote the unique contribution made by beer and brewers to Europe’s culture, economy and society.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=868 The Brewers of Europe reiterates its support for the EU Alcohol Strategy 2015-03-31T00:00:00+02:00 Brussels, 31 March 2015

Following today’s adoption of a Resolution on the EU Alcohol Strategy by the European Parliament’s Committee on the Environment, Public Health and Food Safety, The Brewers of Europe reiterates its support for a European approach that encourages targeted actions to reduce alcohol-related harm.

The current EU Strategy to support Member States in reducing alcohol-related harm rightly focuses on alcohol misuse, addressing the problems caused by harmful drinking via targeted and local-level activities aimed at the minority who misuse alcohol. Rather than introducing a new top-down approach, and given the diversity of consumption patterns in Europe, The Brewers of Europe supports the effective strengthening of the Strategy’s existing mechanisms that was suggested by its external evaluation.

The Brewers of Europe believes that cooperation between alcohol stakeholders is essential in order to develop effective actions to reduce alcohol-related harm and supports today’s call by MEPs to encourage all stakeholders to participate in the EU Alcohol and Health Forum.

The Brewers of Europe has supported this Strategy since its adoption and has contributed over a third of the 300 commitments to action made in the Forum.

The Brewers of Europe also takes note of the MEPs’ calls for action on consumer information on alcohol beverages, having just announced a voluntary move from brewing companies to list ingredients and nutrition information per 100ml, in line with the legal requirements for all non-alcoholic drinks, including non-alcoholic beer. The information will progressively be provided across Europe by companies on pack and/or online, utilising an expanding range of consumer communication platform.

Brewers will set targets and report on progress made, which will also go towards the implementation of the European Beer Pledge, a package of responsibility initiatives that was launched in the European Parliament in 2012.

Link to 26 March 2015 press release on consumer information:
http://www.brewersofeurope.eu/site/media-centre/post.php?doc_id=865

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe

+32 (0)2 551 1810; sws@brewersofeurope.org 

About The Brewers of Europe

Founded in 1958, The Brewers of Europe unites the national brewers’ associations from 29 European countries to promote the unique contribution made by beer and brewers to Europe’s culture, economy and society.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=865 What’s in a beer? Europe’s brewers commit to ingredients listing and nutrition information for consumers 2015-03-26T00:00:00+01:00 Brussels, 26th March 2015

The Brewers of Europe today announced a major voluntary move from brewers to list ingredients and nutrition information on their brands per 100ml, in line with the legal requirements for all non-alcoholic drinks, including non-alcoholic beer. The information will progressively be provided across Europe by companies on pack and/or online, utilising an expanding range of consumer communication platforms.

Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe, said: “Brewers are immensely proud of the beers they brew and the ingredients used to produce them. We want Europe’s consumers to know the ingredients in beer and how these beers can fit within a balanced lifestyle. Brewers already label the alcohol content on their beer brands but we also agree with consumer groups that citizens would benefit from having access to the ingredients and nutrition information, allowing them to compare like-for-like facts with all the other beverages available to them, both non-alcoholic and alcoholic.”

“When it comes to ingredients and nutrition, our overall aim is that we wish to have well-informed consumers,” continued Mr Bergeron. “Fulfilling this wish also means going beyond labelling the products to utilising new technologies that allow consumers to consult the detailed, tailored information that meets their needs. In the last five years, not only the usage of these new technologies, but also their capacity to provide accessible information, has grown exponentially(1).”

As companies and national brewers associations consider the local applications of this commitment and roll it out as appropriate, The Brewers will set targets, report on progress made, and showcase best practices. This action will also contribute to the implementation of the European Beer Pledge, a package of responsibility initiatives that was launched in the European Parliament in 2012.

All foods and beverages are covered by the EU Regulation on Food Information to Consumers. However, when it comes to ingredients listing and nutrition declarations, there is currently an exemption for alcoholic beverages of more than 1.2% ABV (alcohol by volume). Nevertheless, many consumers logically want to be able to compare the ingredients and nutritional declarations amongst all beverages, which is why brewers will be going beyond current EU regulations and providing this information too, doing so per 100ml as is currently legally required for the rest of the food and drinks industry.

The European Commission is due to produce a report on the current exemption for alcoholic beverages over 1.2% ABV and the next steps for dealing with the issue. Should the Commission decide to bring the rules for alcoholic beverages into line with those for non-alcoholic beverages then it is absolutely essential that a level playing field be set amongst all alcoholic drinks.

Mr Bergeron concluded: “Europe’s brewers have been working on this commitment for many months and will work from today onwards in strengthening consumer knowledge of beer’s ingredients, nutritional content and place within a balanced lifestyle. We really hope that the other alcoholic drinks sectors will follow our lead and commitment to transparency in this endeavour.”

 

Infographics from a GfK consumer survey on ingredients and nutrition information on alcoholic beverages – 26 March 2015
View online: click here
Download PDF: click here

Download this release: click here

 


(1) The new survey published by GfK shows that 60% of European adults now own a smartphone.

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe

+32 (0)2 551 1810; sws@brewersofeurope.org 

About The Brewers of Europe

Founded in 1958, The Brewers of Europe unites the national brewers’ associations from 29 European countries to promote the unique contribution made by beer and brewers to Europe’s culture, economy and society.

Also published today is a new survey by GfK on consumer knowledge of ingredients and nutritional declarations of alcoholic beverages and the use of online information. Contact The Brewers of Europe for more information.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=864 UK showing the way for beer tax cuts as a means of stimulating growth and jobs 2015-03-19T00:00:00+01:00 Brussels, 19 March 2015

The Brewers of Europe welcomes the announcement by British Chancellor George Osborne that beer taxes will be cut for the third year running.

Commenting on the impact the latest tax cut is set to have on the UK economy, Brigid Simmonds, Chief Executive of the British Beer & Pub Association stated: “It will boost employment by 3,800 this year alone and attract new capital investment. It will put 180 million pounds in the pockets of beer drinkers and pubgoers.  That is a huge difference.”

The abolition of the so-called “beer duty escalator” (a previous system whereby beer tax was increased above inflation year on year) and a beer tax cut in 2013 and 2014 had already secured 16,000 jobs. What this latest announcement shows to other EU governments is that a water-tight case can be made for beer tax cuts as a means of stimulating investment, growth, jobs and ultimately new tax revenues for the government too.

Beer generates over 2 million jobs across the EU and there are now well over 5000 breweries across the Continent. The sector went through tough times after 2008, with consumption in the EU dropping by 8% in just two years and the hospitality sector particularly suffering. At the same time many governments were increasing beer taxes in order to try and quickly gather money to plug gaps in their national budgets.

However, increasingly governments, such as in Denmark and the UK, are also looking at the positive contribution the beer sector makes to growth, jobs and tax revenues. Hitting the beer sector with punitive taxes not only hurts the breweries but it also hurts the wider economy. Tax cuts on the other hand can boost the beer sector, support the brewing value chain and help beer support the overall economy. Italian Brewers managed to avert one tax hike in 2014 but were then hit with a new one on 1st January. That is why the Italian Brewers this week launched a new campaign to also help its consumers understand just how much of the cost of their beer is going to the tax authorities and the threat this poses to the sustainability of Italy’s burgeoning beer culture.

For these reasons The Brewers of Europe strongly encourages EU Member States to consider the positive contribution that beer provides to the economy and choose an excise system that is supportive to beer, recognises the specifics of the beer category and enables beer to help stimulate economic recovery.

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe

+32 (0)2 551 1810; sws@brewersofeurope.org 

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unites the national brewers’ associations from 29 European countries.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=863 High excise taxes on beer can be self-defeating 2015-03-02T00:00:00+01:00 The EU Single Market is working and encouraging competition between Member States, with the high price of beer in several high tax countries leading consumers to seek out more affordable alternatives in neighbouring countries. 

A new study by EY and Regioplan Policy Research analysing the economic impact of high excise duty rates shows that consumers are exercising their legitimate right to purchase beer where taxes (and prices) are lower. Customers may then find that their disposable income goes further in these lower tax countries, encouraging them to spend on a broad range of items. The main conclusions of the study stem from a consumer survey  conducted by Ipsos Interactive Services among 3200 consumers in the Nordic countries (Denmark, Finland, Norway and Sweden).

The high excise duty rates in the Nordic countries have led to multiple negative economic consequences in those higher tax countries. As this legitimate cross border trade grows it undermines the governments’ revenues and policy objectives and has the unintended consequence of disadvantaging local business. High taxes for beer also create an environment which encourages illicit trade, further reducing tax authority revenues.

In short, high taxes on beer can result in:-

  • Increased legitimate cross border trade, but at the expense of lost domestic production, sales, jobs and government revenues in the higher tax countries;
  • An increased threat of tax avoided illicit beer;
  • Loss of control of sales through the legitimate retail trade;
  • Increased cross border road traffic, resulting in environmental cost.

The Brewers of Europe encourages higher tax countries to reflect on these challenges when setting excise rates and adopt a policy that seeks to reduce taxation of beer.

Download the full report here

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=861 EU-Japan: a fair call from Europe's Brewers to call Beer “Beer” 2015-02-26T00:00:00+01:00 Brussels, 26 February 2015

As discussions on the EU-Japan free trade agreement continue this week, The Brewers of Europe hopes compromise may still be found around rules governing the import of European beers to Japan.

The Japanese beer definition, which stipulates the percentage of malt needed to call it beer, means that many European beers, especially Belgian, cannot be classified as beer in Japan.

Instead many European brewers are compelled to label their products as ‘happoshu’, which can be roughly translated as ‘bubbling spirits’ and has the image of a low quality product when compared to beer.

With positive compromises between Japan and the EU on so called ‘non-tariff’ barriers already being achieved, The Brewers of Europe hopes that a fair solution for the export of European beers may be found.

The current proposal being discussed is to create a new definition of ‘imported beer’, ensuring Europe’s brewers can promote their beers as high quality products rather than an inferior beverage.

Such a solution would support European beer exports whilst also protecting both European brewers and the reputation of Europe’s beers.

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe

+32 (0)2 551 1810; sws@brewersofeurope.org 

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unites the national brewers’ associations from 29 European countries.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=894 Joint gushing project of European maltster and brewers’ associations 2015-02-09T00:00:00+01:00 Euromalt and EBC announce outcome of 2-year-project on gushing

Brussels, 9 February 2015. Euromalt, the European malting industry Association and the European Brewery Convention (EBC), the technical and scientific arm within The Brewers of Europe, have reached an important breakthrough in the research on gushing: in a joint research project with the German Research and Teaching Institute for Brewing in Berlin (VLB), a potential method to predict the gushing potential of malt and beer samples was identified. Gushing in beer refers to the phenomenon of uncontrolled evolution of foam or beer from a bottle that is not caused by movement or temperature. The exact reasons causing this physical reaction remain largely circumstantial at this point.

In 2012, European maltsters and brewers decided to join forces to further research this common interest. In a tender process, VLB was awarded the contract with a total budget of € 260.000 which was equally shared by both associations to carry out the research project aimed at the identification of gushing-inducing factors.

Over a period of two years, more than 200 commercial malt samples of the 2011, 2012 and 2013 harvest were collected from European maltings and breweries.

A brewing scheme for the highly reproducible production of gushing positive and gushing negative beers at laboratory scale was established and validated.

To monitor the level of fungal infection on the malt samples a quantitative real-time PCR method was developed, using species-specific primer pairs for relevant fusarium species. In general, the group of gushing positive malts had a significantly higher level of fungal infection than the gushing negative samples, but nevertheless it was not possible to establish a reliable regression model for the prediction of the gushing potential based on the fungal infection.

Hydrophobin levels in gushing positive and gushing negative malts and beers were analysed via ELISA. Furthermore, hydrophobin levels in malt and beer were in good agreement with the total Fusarium cell number. As gushing positive samples generally had higher hydrophobin levels than gushing negative samples, it might be conceivable to determine a threshold for an increasing gushing risk. However, a reliable prediction model could not be proposed.

Various sample preparation protocols for a MALDI-TOF MS analysis of malt extracts and beers were established. Using the most promising methods, analyses of the gushing positive and gushing negative reference samples were conducted and the acquired mass spectra statistically evaluated via multivariate data analysis. For malt samples three preparation methods lead to meaningful models with a high prediction capacity of the gushing potential.

While the initial research centered on identifying and quantifying differences in the composition of gushing inducing and not gushing inducing malt samples, proved by small scale brews, promising results of using MALTDI-TOF MS analysis to make a differentiation between gushing positive and gushing negative malts and beers gave stimulus to further work in this area.

Euromalt President Nicholas King: “This is a very promising result for the malting industry. However, there is still further work to be done. Eventually we would like to arrive at a simple test that can be used by maltsters in their everyday business”.

EBC President Dr. Stefan Lustig: “This study is an excellent example of collaborative funding organised by the two Brussels-based associations, Euromalt and EBC (as the technical and scientific arm of The Brewers of Europe), arriving at scientific insights which will be of benefit to the whole brewing value chain, from grain to malt to finished beer and ultimately, the consumer. We are proud to share at this stage that the project has yielded very promising results. Assessing risk potential in gushing-prone malts has moved within our grasp”.

Project leader at the VLB, Professor Dr. Frank Rath, will be speaking on the subject at the 35th EBC Congress taking place from 24-28 May in Porto, Portugal. The talk is scheduled for the morning of 25 May 2015, at the Congress Centre Alfândega. More information can be found here.

Contacts:

Euromalt Secretariat
98 Rue du Trône
1050 Bruxelles
Tel. 02 502 08 08
E-mail: euromalt@grainindustry.com

The Brewers of Europe and EBC Secretariat
Rue Caroly 23-25
1050 Bruxelles
Tel. +32 2 551 1810
E-mail: info@brewersofeurope.org

About Euromalt

Euromalt is the EU malting industry association and represents the interests of the European malting barley processors and malt producers. Euromalt’s members account for more than 60% of the world malt trade: with over 190 facilities in Europe, the sector provides around 28,000 direct employments. Its members process 12 million tonnes of malting barley of European origin to produce over 9 million tonnes of malt for the brewing industry in the EU, for export to overseas brewers as well as the distilling and food industries. EU foreign earnings from malt exports are about 0.90 billion euros. More information can be found on our website: www.euromalt.be.

ABout The Brewers of Europe & EBC

Based in Brussels, The Brewers of Europe brings together national brewers’ associations from 29 European countries and provides a voice to represent the united interests of Europe’s 5000+ breweries. The Brewers of Europe of Europe promotes the positive role played by beer and the brewing sector in Europe and advocates the creation of the right conditions to allow brewers to continue to freely, cost-effectively and responsibly brew and market beer across Europe.

The European Brewery Convention (EBC) is defined as the technical and scientific arm of The Brewers of Europe. For further information, log onto: www.brewersofeurope.org.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=860 As European Parliament debates the role for the EU in addressing alcohol misuse, The Brewers of Europe reiterates its support for the current EU Strategy against alcohol related harm 2015-01-29T00:00:00+01:00 Brussels, 29 January 2015 - Following this morning’s debate in the European Parliament on a Draft Motion for a Resolution on the EU Alcohol Strategy, The Brewers of Europe reiterates its support for the current EU Strategy to support Member States in reducing alcohol-related harm.

The external evaluation of the current EU Strategy was extremely positive, concluding that the priorities and approach remained relevant, whilst also proposing a strengthening of the existing mechanisms. The Brewers of Europe supports this call for a reinvigoration of the current strategy rather than a totally new approach.

The current EU Strategy focuses on alcohol misuse, addressing the problems caused by harmful drinking patterns and targeting the vulnerable minority who either drink to excess or should not drink at all. Moderate beer consumption by healthy adults can be fully compatible with a balanced lifestyle, highlighting the importance of promoting responsible drinking behaviours.

The Brewers of Europe has supported this Strategy throughout, not just through words but also through actions, having filed one third of the 300 commitments to action made in the EU Alcohol and Health Forum.

The beer sector also reaffirmed its commitment in 2012 with the adoption of a European Beer Pledge that focuses on consumer information, marketing self-regulation and campaigns against alcohol misuse. The second annual report on the roll-out of the Beer Pledge was published in November 2014 and independently assured by KPMG.

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe

+32 (0)2 551 1810; sws@brewersofeurope.org

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=858 Spanish Brewer Demetrio Carceller re-appointed President of The Brewers Europe 2014-12-04T00:00:00+01:00 Demetrio Carceller, the first Spanish President of the association, will represent for a further two years a sector that contributes 52 billion euros to the European economy.

Brussels, 4 December 2014. The Brewers of Europe’s General Assembly has unanimously re-elected Spanish brewer Demetrio Carceller to represent the European association that federates 29 national brewers associations across Europe. The EU has over 5500 breweries, which together brew 38 billion litres of beer annually. In Spain, the EU’s fourth largest beer market, beer represents 1.4% of national GDP.

As President of Europe’s brewing sector, Carceller will continue the work of promoting the sector's contribution to the European society, culture and economy.

Beer generates over 2 million direct and indirect jobs in Europe across the entire value chain, with one job in brewing creating one in agriculture, one in packaging and logistics, one in marketing and other services, one in retail and 11 in bars, pubs and restaurants. Breweries directly employ more than 125,000 people in Europe but also create a further 1.4 million jobs in the hospitality sector, according to the latest report by Ernst & Young.

While the European context has been very difficult in recent years, beer exports increased by 11% between 2010 and 2013. It is also worth noting that, in spite of a decline, a third of beer consumption in Europe is still taking place in bars and restaurants, generating 76 billion euros in revenues in the hospitality sector - a positive sign.

According to Demetrio Carceller, President of The Brewers of Europe, "the contribution of beer not only has an important economic dimension, but also a social and cultural one, given its historical roots in the continent".

Carceller's re-appointment also highlights the importance of the Spanish beer sector to the EU’s economy and its food sector. In Spain, brewing and beer help create over 257,000 direct and indirect jobs, mostly in the hospitality sector, and generate an estimated 5.6 billion euros in tax revenues, of which around three quarters originates from consumption in bars, restaurants and cafés.

A key focus of the next two years of Carceller’s Presidency will be a further step up in efforts to actively promote moderate beer consumption and its place within a balanced lifestyle.

A hi-res photo of Mr Carceller can be downloaded here

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe

+32 (0)2 551 1810; sws@brewersofeurope.org 

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unites the national brewers’ associations from 29 European countries.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=856 Second year report shows Europe’s brewers fulfilling their pledge to tackle alcohol misuse 2014-11-26T00:00:00+01:00 The Brewers of Europe’s Second Year Report on the European Beer Pledge shows Europe’s brewers’ are keeping to their promise to promote the responsible consumption of beer, increase consumer knowledge and strengthen responsible beer advertising.

“This report shows how brewers across Europe have persisted in their efforts to step up in support of the EU Strategy to reduce alcohol-related harm, through concrete actions targeted at combating alcohol misuse,” said Pierre-Oliver Bergeron, Secretary General of The Brewers of Europe.

“The current EU Strategy sets the right priorities and, whilst it may need reinvigorating, we call on the EU to persevere with its current strategy of tackling harm by addressing alcohol misuse, encouraging all relevant parties to take their responsibilities and focusing on those most vulnerable, through concrete, targeted actions.”

The European Beer Pledge is a voluntary initiative by Europe’s brewers to support EU Member States in reducing alcohol related harm. Brewers made a commitment in the European Parliament and to the EU’s Alcohol and Health Forum, to take concerted and measurable action to improve consumer information, ensure responsible advertising and address alcohol misuse in line with the expectations of citizens and EU policymakers.

Focusing on the new activities carried out between March 2013 and May 2014, this second interim report presents a snapshot of initiatives by brewers across Europe, through associations, by companies and in broad coalitions, in line with and contributing to the implementation of the European Beer Pledge.

“The report, and the actions described therein, demonstrates the positive and large-scale voluntary actions that brewers can take, and are taking, to address alcohol misuse,” said Bergeron.

The reporting period saw the brewing sector stepping up its activities, numerically, geographically, and in scope, with local partners including governments, driving schools, local authorities, doctors’ groups, consumer organisations, NGOs and police authorities. At EU-level The Brewers of Europe also continued its partnership with the EU-wide road safety NGO, the European Transport Safety Council.

“Voluntary commitments implemented at grassroots level, in support of an overall EU strategy, provide the necessary flexibility that is lacking in top-down, pan-European measures,” continued Mr Bergeron. “In some cases the activity can be best implemented by an individual company, whilst in others it is more logical to implement it as part of a broad coalition.”

The Brewers of Europe is looking to further build on its activities in 2015 and beyond, with a particular focus on empowering consumers with the right information to make informed choices, and campaigns that actively promote moderate beer consumption and its place within a balanced lifestyle. Ensuring that marketing self-regulation mechanisms remain equipped to deal with new media will also be a key priority.

With an EU Strategy that remains targeted at alcohol misuse and recognises the contributions that all parties can make, the European Commission can depend on the support of Europe’s brewers, at EU and local level, through focused actions in partnership with other key stakeholders.

The report can be downloaded here.

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe

+32 (0)2 551 1810; sws@brewersofeurope.org  

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unites the national brewers’ associations from 29 European countries.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=853 Thought leader on the EU Strategy to support Member States in reducing alcohol related harm 2014-11-25T00:00:00+01:00 The below piece by Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe, was published on 25 November 2014 both in the online and print editions of the Parliament Magazine as part of a special feature on the EU Strategy to support Member States in reducing alcohol-related harm.

When consumed in moderation and responsibly by healthy adults, beer can be enjoyed on many occasions and may be fully compatible with a balanced and active lifestyle. However, alcohol misuse is a serious problem and one that brewers are fully committed to tackling, including through the existing EU strategy to support member states in reducing alcohol-related harm.

Since 2006, when the current EU strategy was adopted, beer consumption in the EU28 has actually declined by nine per cent. If simply reducing overall consumption was its aim, then the strategy has been a success when it comes to beer. But this misses the point. The strategy identified more relevant aims: tackling alcohol misuse and reducing alcohol-related harm.

The most recent Eurobarometer looking at alcohol showed that 69 per cent of drinkers have two drinks or less when they consume. Furthermore, only one in 10 of those who had consumed alcohol in the last 30 days reported having five or more drinks per session.

It is clear that we need to be targeting the minority who consume irresponsibly, not the whole population, moderate and responsible consumers included. And we have had success in Europe. While the lack of quality, up-to-date data remains a source of frustration both for policymakers and brewers alike, we can see gradual improvements. The proportion of people who never drink more than five drinks in one sitting increased from 31 per cent to 34 per cent between 2006 and 2009. More impressively, drink driving related deaths plummeted by 51 per cent between 2001 and 2010.

Drink driving is an important case study. Brewers, policymakers and NGOs agree that drinking and driving don't mix. It has simply become socially unacceptable behaviour in a number of countries. And what is the approach? It's simple. Enforcement of the laws, combined with awareness raising activities, with all stakeholders working towards a common goal.

Brewers are responsible for 100 of the commitments in the EU's alcohol and health forum. This is one third of the total number. But perhaps the most interesting figure is that only one of the 300 commitments is an EU-wide partnership between an EU-level industry association, in this case The Brewers of Europe, and an EU-level NGO, in this case the European transport safety council. At the national level, brewers work together with local authorities, doctors' groups, road safety authorities, educators, police, NGOs and consumer groups.

The current EU strategy sets the right priorities. The evaluation conducted by the commission concluded that the priorities and approach remained relevant. But the strategy may need reinvigorating. We could set targets, for example on the numbers of underage people regularly consuming alcohol, or on road fatalities linked to alcohol. Let's work together.

Parties may have different opinions or motivations behind taking action, but we can all agree that alcohol-related harm needs to be addressed. We need a long-term approach but we also need measurable and achievable indicators to help ensure we are on the right track. What the drink driving experience shows us is that things can be improved, attitudes can change and we can all learn from each other.

About the author:

Pierre-Olivier Bergeron is Secretary General of The Brewers of Europe, which unites 29 national brewers associations from across Europe to support the interests of Europe's 5500 breweries.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=841 Beer Statistics 2014: Europe’s brewers optimistic under tough market conditions 2014-11-05T00:00:00+01:00 On the occasion of the relaunch of the European Parliament’s (EP) Beer Club, The Brewers of Europe published the 2014 European Beer Statistics, which reveal a brewing sector that continues to show signs of recovery, but still faces constraints to growth and investment.

The Secretary General of The Brewers of Europe, Pierre-Oliver Bergeron commented “Our new data show that, despite a further decline in beer consumption in the EU in 2013, direct employment and exports remained stable, demonstrating that global demand for European beer remains high.”

In 2013, the number of active breweries expanded to well over 5,000 and continues to grow, with brewers responding to Europeans’ growing interest in the diversity and variety of beer. The beer sector is also responsible for 2 million jobs across the entire value chain, with one job in brewing creating one in agriculture, one in packaging and logistics, one in marketing and other services, one in retail and eleven in bars, pubs and restaurants.

Bergeron added “One of the main challenges brewers continue to face is governments looking for short term solutions to the budget deficit, including through excise duty rises on beer. It is though interesting to note that, despite all the tax increases, beer excise duty revenues actually dropped in 2013. Thankfully, in 2014, a few countries have taken note of the valuable, long-term contribution a thriving beer sector can make to the overall economy, resisting the temptation to increase beer taxes or even cutting them to support a sector that creates jobs.

Addressing the 350 people attending the launch of the EP Beer Club, Bergeron stated: “The latest Beer Statistics show that the shoots of recovery are real, but that we need the right regulatory conditions if we are to accelerate progress. I am therefore extremely encouraged to see so many people gathered here today. This already demonstrates awareness amongst Brussels policymakers of the importance of beer to Europe and of the role that they can play in supporting a responsible brewing sector.”

Around 40 MEPs attended the launch of the EP Beer Club, renewed for its 4th parliamentary term with a new President, German MEP Renate Sommer. Speaking at its re-launch, she announced:

"I am delighted to take over the EP Beer Club chairmanship for the current mandate. Beer has always been part of our rich European culture and it is of vital importance for our economy. The European Parliament is committed to do more for economic growth and employment. In order to support our enterprises we need to ensure that European legislation is feasible in practice. This would also support the brewing sector in fulfilling its potential and in successfully continuing its commitment to Europe."

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe
Tel.: +32 (0)2 551 18 10; Email: sws@brewersofeurope.org

About Beer Statistics 2014

The report presents key figures on the European beer market from 2013 and the trends since 2008 across 28 EU Member States, Norway, Switzerland and Turkey. With a breakdown per country, it looks at beer production, consumption, exports, imports, on-/off-trade split, direct jobs, numbers of breweries, beer excise duties and more.

The report is available on the NEW website of The Brewers of Europe, which now also features a country-by-country animated view of each beer market in Europe – www.brewersofeurope.org.

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unties the national brewers’ associations from 29 European countries. The European Union currently has over 5500 active breweries, which together create over 2 million jobs.

About the EP Beer Club

Established in 1995, the European Parliament (EP) Beer Club is a forum for discussion and information exchange around issues that affect the brewing sector within the European Union. The EP Beer Club believes that Beer is part of Europe’s heritage and tradition, and aims to support the responsible growth and stability of the brewing sector in the European Union. It offers a unique opportunity for MEPs to stay informed about the contribution made by Beer to Europe’s socio-economic landscape and cultural patrimony, and how this can be affected (or enhanced) by policy developments across the EU. More information at: www.epbeerclub.eu.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=570 Brewers reiterate need for level-playing field in TTIP 2014-05-19T00:00:00+02:00 Chancellor Merkel takes up Brewers’ cause in EU-US Trade Talks


19 May 2014 – As the 5th round of talks between the EU and the United States on the Transatlantic Trade & Investment Partnership begins today in Arlington, Virginia, the German Chancellor Angela Merkel has backed the call from the Brewers of Europe to end the discrimination for small European breweries exporting to the US.

Speaking earlier this month following a meeting with President Obama, Chancellor Merkel responded to scepticism about the need for such a deal by referring to the difficulties experienced by smaller German breweries exporting to the US[1].

Currently, small US brewers exporting to the EU are eligible for a reduced tax rate both in the US and the EU, whilst a European brewer exporting to the US gets no such break.

Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe, said:Just as small brewers from the US can receive significant discounts when exporting to the EU, our wish is that small brewers from the EU, which export around 8 million hectolitres of beer to the US annually, benefit from the same discount in the US as the domestic brewers.”

Mr Bergeron continued: “With brewers from 26 out of 28 EU countries already exporting to the US and the huge majority of Europe’s 5000 breweries meeting the US small brewer definition (annual production of up to 2 million US barrels), an agreement would remove a considerable burden imposed on the 250 small European breweries that already export to the US and open the way for other small brewers.”

Having been discussed during the 3rd round of negotiations, The Brewers of Europe understands that this issue remains firmly on the table in the latest round of talks, which are due to last throughout this week. Indeed, the need for a level playing field for Europe’s brewers was also taken up as one of five European examples in the publication on SMEs produced jointly by the EU and US following the 4th round of TTIP talks in March this year.

Mr Bergeron concluded: “An agreement on this issue would provide a much-needed boost, not just for Europe’s brewing sector, but also the US consumer wishing to access a wide-range of European products. An increase in European beer imports would also mean the US fiscal authorities should quickly recoup any short-term loss in tax revenues from the levelling of the playing field”.

[1] http://www.bna.com/ttip-forged-end-n17179890190/

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe 
+32 (0)2 551 1810; sws@brewersofeurope.org 
 

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unites the national brewers’ associations from 29 European countries.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=571 Beer to spearhead innovative product environmental footprint initiative 2014-05-15T00:00:00+02:00 Brussels, 15 May 2014: The Brewers of Europe is delighted that Beer has been selected as a pilot for the European Commission’s Product Environmental Footprint (PEF) project. The initiative, aimed at analysing the opportunity for the development of a systematic methodology for calculating the environmental footprint of food products, will help brewers to continue their pioneering work in the field of product sustainability.

“Having been chosen as the privileged partner of the Commission for a beer pilot, The Brewers of Europe wishes to participate in exploring a new, robust methodology to measure environmental impact,” said Pierre-Olivier Bergeron, Secretary-General of The Brewers of Europe. “The brewing sector is consistently looking for novel and innovative ways to reduce its environmental footprint and we greatly look forward to helping Europe achieve its core objectives in the field of product sustainability.”

The Food and Drink PEF initiative provides a landmark opportunity to explore and enhance the efficiency and accuracy of measuring environmental impact. A comprehensive life-cycle approach should allow for greater resource efficiency gains and synergies throughout the whole value chain, to the benefit of consumers and the planet alike.

Brewers already work together with other drinks producers, through the Beverage Industry Environmental Roundtable (BIER), to advance environmental sustainability in the beverage sector. Our leading role in the  PEF project is a useful opportunity to continue promoting sustainable production and consumption of beer, whilst also providing key learnings for other beverages too,” continued Mr Bergeron. “Our participation in the scheme is aligned with our wider efforts to increase the sustainability of beer in Europe and should enable us to play a central role in exploring a robust framework for reducing the sector’s environmental impact throughout the whole value chain.”

It should also allow our sector to advance the environmental savings we have already achieved, as evidenced in The Brewers of Europe Environmental Report, our online sustainable water management library and the Worldwide Energy and Water Efficiency Benchmark”.  Already following a period of intense reductions, in the 2 years up to 2010, an average 4.5% less water was used, and 3.8% less energy and 7.1% less CO2 emissions generated, for the production of each litre of beer. Brewers’ grains, a secondary product produced during the brewing process, are also used in bread, yeast extract, paper, bricks and animal feed, with enough grains produced annually to feed up to 2.4 million cattle.

The Brewers look forward to cooperating with the Commission, including through other PEF pilots in related fields such as agriculture and packaging in the quest for a more sustainable and efficient Europe.

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe
+32 (0)2 551 1810; sws@brewersofeurope.org
 

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unites the national brewers’ associations from 29 European countries

About the European Commission’s Product Environmental Footprint (PEF) project

News on the selection of proposals for the 2nd wave of Environmental Footprint pilots

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=572 Brewers: Parliament Resolution highlights need to tackle alcohol misuse in Europe 2014-03-11T00:00:00+01:00 Brussels, 11 March 2014: Following the adoption last night of a Resolution on the EU Alcohol Strategy by the European Parliament’s Committee on the Environment, Public Health and Food Safety, The Brewers of Europe reiterates the Brewers’ commitment to action against alcohol-related harm.

“The Parliament’s Resolution on the EU Alcohol Strategy rightly highlights the need to tackle alcohol misuse, including underage and binge drinking, as well as drink-driving and drinking during pregnancy,” said Pierre Olivier Bergeron, Secretary General of The Brewers of Europe. “If we are to ensure safe and sensible drinking in Europe, interactive dialogue, strong partnerships, and above all definitive, targeted and collective action are vital.”

The Brewers believe that targeted actions against alcohol misuse are a prerequisite for achieving the objectives of the EU Strategy to support Member States in reducing alcohol-related harm. Although alcohol consumption has declined during the economic crisis, significant alcohol misuse-related problems still remain. The Brewers believe that this merely reinforces the need for the prime focus to be enforcement of existing legislation and targeted, local-level activities aimed at the minority who misuse alcohol, rather than introducing new, top-down, overall consumption-focused measures from afar.

The Brewers are fully engaged in initiatives targeted at alcohol misuse through major commitments, such as the EU Beer Pledge, marketing self-regulation, the SMART project aimed at reducing drink driving, launched in collaboration with the EU-wide NGO the European Transport Safety Council, and the European Alcohol & Health Forum, and are also involved in a multitude of local partnerships.

 “The Brewers welcome the Parliament’s call for the Commission to consult relevant stakeholders such as the Forum, where the Brewers are responsible for over 100 of the 250 commitments put forward to date,” said Mr Bergeron.

“Given our active involvement in the Forum, it should come as no surprise that the Brewers support MEPs in their call to encourage all alcohol stakeholders to participate in the Forum and thereby enable it to develop effective actions to reduce alcohol-related harm.”

The Brewers remain supportive of the current EU Strategy, which gives a key role to the European Union in steering national and local discussions via the sharing of best practices, data and evidence.

Bergeron concluded: “In all of our efforts to tackle alcohol misuse we should not lose sight of the fact that beer is a social drink that, when consumed in moderation – as is done by the vast majority – can form part of an adult’s balanced and healthy lifestyle. Indeed the Resolution recognises this fact and as Brewers we are committed to the ongoing promotion of responsible beer consumption.”

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe
+32 (0)2 551 1810; sws@brewersofeurope.org
 

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unites the national brewers’ associations from 29 European countries

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=573 TTIP: Europe’s Brewers call for level playing field in EU-US Trade talks 2014-03-07T00:00:00+01:00 7 March 2014: Having been tabled during the 3rd round, Europe’s brewers are calling for a level playing field on tax relief for small brewers to be included in negotiations at the 4th round of TTIP talks between the EU and the US next week. Currently small US brewers exporting to the EU are eligible for the reduced tax rate both in the US and the EU, whilst a European brewer exporting to the US gets no such break.

Just as small brewers from the US can receive significant discounts when exporting to the EU, the ambition is that small brewers from the EU benefit from the same discount in the US as the domestic brewers. In the US, whilst the larger breweries pay a federal excise tax of $18 per barrel, small brewers pay just $7 per barrel on the first 60,000 barrels they brew.

Research from Ernst & Young and Regioplan published in February 2014 showed that the $100 billion US market is the largest export market for Europe’s brewers, with 26 out of 28 EU countries exporting there. Based upon the 2 million US barrel threshold, the majority of Europe’s 4500 breweries could be eligible for the same level of discount as domestic US brewers.

The discriminatory excise duty system in the United States, whereby only domestic breweries can benefit, currently disadvantages the 250 or so small European breweries that already export to the US. And it also discourages hundreds more European beer brands from entering the market, the higher excise duty for imported beers damaging European brands’ export potential.

A levelling of the playing field is likely to be of particular benefit to low-volume, high value exports and make a major difference in the viability of European exports, which already sell at a premium. The move is likely to give a boost to EU exports, be relatively low cost to the US, enhance consumer choice for American beer drinkers and encourage greater collaboration between trade partners on both sides of the Atlantic.

Furthermore, with 2 million jobs already created by beer in Europe and over €50 billion in value added to the EU economy annually, and with the European Commission expecting the TTIP to result in more jobs and growth, bringing down non-tariff barriers such as this can help Europe’s brewing sector play a key role in Europe’s recovery.

The call has received strong backing from brewers across Europe, especially in Belgium, the Czech Republic, Italy and the United Kingdom.

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe
+32 (0)2 551 1810; sws@brewersofeurope.org
 

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unites the national brewers’ associations from 29 European countries.
 

About the Ernst & Young / Regioplan Report on the Contribution made by Beer to the European Economy

Published on 20 February 2014, this 5th edition of the study was commissioned by The Brewers of Europe and aimed to quantify the economic impact of the brewing sector in 31 European countries. To access the full study, click here.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=574 European beer sector can help turn around ailing EU economy 2014-02-20T00:00:00+01:00 Brussels, 20 February 2014: A key report published today by EY (formerly Ernst & Young) and Regioplan reveals that Europe’s brewers can play a critical role in creating employment opportunities for young people, thereby giving a timely boost to the EU’s fragile economy.

 
According to the report, the EU’s beer sector is responsible for creating 2 million jobs - equal to 1% of all EU jobs - with other sectors such as agriculture, packaging, logistics, marketing, retail and hospitality benefitting considerably from a vibrant and dynamic beer sector.


This report demonstrates beyond any doubt that the EU beer sector remains a global leader despite the economic challenges that have beset most of the EU since 2008“, said Pierre-Olivier Bergeron, Secretary-General of The Brewers of Europe. “Moreover, the nature of our business means that we can support a flexible labour market that enables job seekers, particularly young people, to acquire quality jobs and play an active role in Europe’s economic recovery.

Following a very challenging three years at the start of the economic crisis, where beer consumption declined by 8% across the EU, the beer market is now picking up with a modest increase of 1% over two years. Production has also increased by 2% as the thirst for European beer grew not only within the EU but also outside it, with the EU brewing sector’s annual trade surplus reaching €3 billion.


With brewing showing its potential to contribute to the EU’s growth, employment and trade ambitions, it is however important that this potential be supported, not hindered. Nearly 15% of the jobs created by beer in the brewing value chain, primarily those in pubs, bars and cafés, have been lost since 2008 as already difficult trading conditions were exacerbated by sharp increases in VAT rates and excise taxes that particularly hit both sales and jobs in the hospitality sector. Beer excise duties have been increased by 14 Member States since 2010, with France doing so by a massive 160% in 2013.


Latterly however, some governments have recognised both the contribution made by beer to the economy and job creation, and the need to support this, with the UK and Denmark actually reducing beer taxes in 2013 to help solve wider economic problems, rather than seeing the sector merely as a quick source of tax revenue. Whilst in Finland, Italy, the Netherlands, Spain and Sweden, potential increases were either abandoned or reduced in response to a growing awareness of the contribution made by the beer value chain to economic growth and jobs and the negative effects that could result from the proposed tax hikes.


As the catalyst for other sectors to grow and prosper, brewing is very much a touchstone for the EU’s economic performance as a whole and, as a truly cross-sectoral industry, should be nurtured and supported by decision-makers across the Continent.


Concluding, Pierre-Olivier Bergeron remarked: “The brewing sector has huge potential to generate jobs and growth, as described in this report and in a report at the end of 2013 by the European Economic & Social Committee. It is high-time for EU decision-makers to help our sector realise this potential by reducing the financial burden on Europe’s 4500 breweries, enabling us to actively contribute to the EU’s economic recovery.

Downloads & links

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe
+32 (0)2 551 1810; sws@brewersofeurope.org
 

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe unites the national brewers’ associations from 29 European countries.
 

About the Report on the Contribution made by Beer to the European Economy

This study was commissioned by The Brewers of Europe and aimed to quantify the economic impact of the brewing sector in 31 European countries. It is the fifth edition of the economic impact research undertaken by Regioplan and EY (formerly Ernst & Young).


To access the full study, click here.
 
 

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=575 Brewers have a key role to play in fighting youth unemployment 2013-12-04T00:00:00+01:00 BRUSSELS, 4 December 2013: Europe’s 4,500 brewers can play a strong role in fighting youth unemployment and boosting the EU economy with the right government policies, according to a new EY report and panel discussion held on Wednesday, at The Brewers of Europe’s annual gala.

Representatives from the EU Institutions, industry and the media discussed the new EY report on ‘The Contribution made by Beer to the European Economy’, which says that the EU brewing sector is responsible for 2 million jobs, representing 1% of all EU jobs. Beer is a vital part of a long value chain; around 1.4 million jobs in the hospitality sector are linked to beer and other sectors such as retail, agriculture and logistics are also closely interdependent vis-à-vis the brewing sector.

“Beer is a driver for the European economy and a major job creator that goes far beyond breweries. For every 1 job in a brewery, there is 1 in agriculture, 1 in packaging and logistics, 1 in marketing, 1 in retail and 11 in the hospitality sector,” said Demetrio Carceller, President of The Brewers of Europe.

Figures in the EY report also show that the brewing sector is adapting to current economic difficulties and demonstrating real potential to grow and generate jobs. After a period of decline, production and consumption volumes in the EU brewing sector are showing signs of recovery, with the production and sale of beer generating €53 billion in tax revenue for EU governments in 2012. The sector also saw a 4% growth in exports, contributing to a €3 billion trade surplus.

“Despite tough economic conditions, the number of breweries in Europe is growing. They range from global players to thousands of small and medium sized companies and microbreweries,” said Brigid Simmonds OBE, Chief Executive of the British Beer & Pub Association. “We all benefit from this huge diversity and choice.”

Along with signs of a healthy and growing sector, there were nevertheless 4% fewer jobs linked to brewing over the last two years. This loss of almost 84,000 jobs was driven by sharp increases in VAT (+9%) and excise duty (+9%) taxes levied across EU Member States, pushing an increasing proportion of the beer consumption away from the labour-intensive hospitality sector.

“Today, Europe should support economic sectors with the potential to grow and with the potential to create more jobs. And this is true for the EU brewing sector,” said Henri Malosse, President of the European Economic and Social Committee, referring to the Committee’s October 2013 Opinion.

“The European Commission strives to promote competitiveness of the European Food & Drink Industry, which encompasses the beer sector. In particular, it promotes an holistic approach of EU policies through the High level Forum for a better functioning of the food supply chain and seeks new market access on the global scene,” said panellist Salvatore D’Acunto Head of Unit, Food and Healthcare Industries, Biotechnology, at the European Commission’s DG Enterprise and Industry.

To spur employment, among other proposals, the European Commission is proposing more support for apprenticeships that lead to full employment. The Brewers of Europe support initiatives such as the European Alliance for Apprenticeships as they help build a flexible labour market, providing work for young and first-time labour market entrants.

“We recognise the importance of industry, including brewing, hospitality and related sectors in providing the opportunity for young people learning on the job through apprenticeships and later on making their transition to their first jobs,” said panellist Dana-Carmen Bachmann, head of the Vocational Training and Adult Education Unit at the European Commission. “We look forward to working more closely with these and other sectors to address the issue.”

The Contribution made by Beer to the European Economy - EU Report is available here:

http://www.brewersofeurope.org/asp/publications/index.asp

Contact details

Simon Spillane, Communications Senior Advisor, The Brewers of Europe

+32 (0)2 551 1810; sws@brewersofeurope.org 

About The Brewers of Europe

Founded in 1958 and based in Brussels, The Brewers of Europe is the voice of the European brewing sector to the European institutions and international organisations. Current members are the national brewers’ associations from EU Member States, plus Norway, Switzerland and Turkey.

About Beer Serves Europe

BSE is an annual gala dinner with a panel discussion organised by The Brewers of Europe around a topical issue for the European brewing sector. This year’s event will take place on 4 December 2013 at the ‘Cercle de Lorraine’ in Brussels and focused on beer and jobs. Photos and event materials to be posted at http://www.beerserveseurope.eu/2013/

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=576 Youth unemployment – what role for key EU business sectors? 2013-12-03T00:00:00+01:00 Brussels, 3 December 2013: In an article published in the Parliament Magazine Pierre-Olivier Bergeron, Secretary General of The Brewers argues for the right environments to be created to allow key business sectors like brewing to flourish, grow and create new jobs
 
“No jobs for young Europeans.” It is tragically common news, and the latest data from the European Commission confirm the downward trend in youth employment. Today almost one in four people under 25 is without work.
 
The EU is seeking solutions, urgently, to avoid a lost generation. As Secretary General of The Brewers of Europe, representing nearly 4,500 brewers across Europe and a product that supports 2 million jobs, I share these concerns.
 
Two weeks ago, European heads of state and representatives from the EU Institutions gathered in Paris to identify solutions to combat youth unemployment. Increasing EU funding and enhancing cooperation between governments and employers should be welcomed, and innovative initiatives such as the ‘Youth Guarantee’ and the ‘European Alliance for Apprenticeships’ can certainly be part of the solution.
 
However, we also need to be sure that the right environments are being created to allow key business sectors to flourish, to grow and to create these new jobs.
 

EU brewing sector

 
An October 2013 Opinion by the European Economic and Social Committee (EESC) called for policies supportive of the brewing sector as part of the effort to stimulate growth and jobs in the hospitality sector, where many young people find their first employment.
 
Unfortunately, many Member States are not adopting such approaches. A new report by EY, looking at the economic impact of our sector, will be published on 4th December at the brewing sector’s annual gala event in Brussels, Beer Serves Europe. While the report will show signs of recovery in our sector, it will show that tens of thousands of jobs have been lost as a result of unsupportive polices, with a resulting decrease in revenues to government from income tax social security contributions, not to mention the lost livelihoods and additional financial burden on the State created by unemployment.
 
Both the EESC study and the new EY report will be discussed at Beer Serves Europe, which will focus on employment this year. The EESC report highlights the dangers of cutting deficits with tax rises that take away jobs and get in the way of key business sectors being part of the solution to youth unemployment. The Commission’s DG Education and Culture will also present the ‘European Alliance for Apprenticeships’.
 

EU hospitality sector

 
To take the example of another sector, a September 2013 report showed that every €1 spent in the EU hospitality sector in reality means €2.16 invested in the wider economy, supporting other sectors like transport, tourism, culture, construction, and brewing. This is a sector that employs 16.6 million people in the EU and is responsible for the jobs of 1 in 13 EU workers.
 
The hospitality sector is a demonstrable example in Europe and especially in countries like Greece or Spain, where youth unemployment is highest. Next year, Greek tourism revenues are projected to rise by 13% to a record €13 billion. Moreover, it shows the way for sustainable job creation: today, tourism employs one in five Greeks.
 
Surely it is time to support those industry sectors, which are growing and contributing to job creation? However, these sectors remain under threat from austerity measures, which increase tax rates when disposable incomes are falling, undermining the ability of the sectors to generate growth, leading to cost-cutting and a loss in permanent capacity.
 
For a young unemployed person in Europe today, the chances of finding a job are low. The opportunities to change this reality? Many, as long as Europe goes beyond cash aid packages and supports EU-level initiatives with a genuine focus on supporting  dynamic sectors that generate growth and jobs.
 

Press contact:

Simon Spillane, Communications Senior Advisor, The Brewers of Europe
+32 (0)2 551 1810; sws@brewersofeurope.org
 

Notes to editors:

Pierre-Olivier Bergeron’s editorial can be seen in full at
http://www.theparliament.com/latest-news/article/newsarticle/right-regulatory-business-environment-essential-if-eu-is-to-reduce-youth-unemployment/.  
Beer Serves Europe IV is taking place in Brussels on 4 December. More information at www.beerserveseurope.eu.
 

About The Brewers of Europe:

For more than a half century The Brewers of Europe has been the Brussels-based voice of the European brewing sector towards the European institutions and international organisations. Founded in 1958, it has 29 members, comprising 25 national brewer associations from the EU, plus Croatia, Norway, Switzerland and Turkey. Among the 4500 brewers across Europe, the vast majority are small and medium-sized, local and family-run businesses. 2 million jobs are created by the European brewing sector.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=577 Europe´s brewers welcome call to turn EU policy into action 2013-11-12T00:00:00+01:00 Brussels, 12 November 2013: In an open letter published in the Parliament Magazine Pierre-Olivier Bergeron, Secretary General of The Brewers argues that tackling alcohol misuse requires dialogue, partnerships and above all action. 

Europe’s brewers welcome calls to turn EU policy into action. Indeed that is the Commission’s approach in setting up a commitment-based EU Alcohol and Health Forum in 2007 and in DG SANCO currently developing an action plan in support of the current EU Strategy on alcohol-related harm. ‘Action’ is an approach that we fully support.

Brewers brew their beers to be consumed in moderation and are not interested in volumes from the misuse of their beers. As we all know, excessive alcohol consumption carries a health risk, and we must work together to address this. This is why brewers have made over 100 of the total 250 commitments to the Forum. And this is equally why brewers committed to stepping up even further with the European Beer Pledge. These are commitments to take action.

This ‘partnership’ approach is delivering, explaining why leading NGOs and governments at local level have partnered with brewers in many of the Forum commitments by brewing companies and national brewers’ associations. These include National Societies of Gynecology, Consumer Unions, National, regional and local governments, Driving School Associations, Police Directorates, Dietician Associations, Road Safety Councils, Youth NGOs, and Medical Associations. And concrete results, in terms of implementation, consumer awareness and, where possible, consumer behaviour are reported through the Forum’s audited reporting mechanism and the Worldwide Brewing Alliance’s Initiatives database.

Earlier this year, the European Transport Safety Council (ETSC), the premier EU NGO on road safety, announced the three-year Sober Mobility Across Road Transport (SMART) partnership with The Brewers of Europe; the first ever joint Forum commitment by a pan-European business association in collaboration with a pan-European NGO.  The SMART project was launched by MEPs in the European Parliament just this week at an event gathering policymakers, industry and NGOs.

The pioneering SMART programme is the ideal way to build on decades of awareness-raising partnerships against drink driving supported by Europe’s brewers. And we are not the only ones who think so. Announcing the project, ETSC said: “We need cooperation from across the range of public and private stakeholders to further our commitment to tackle drink driving, including the road safety community, the public health and medical community, alcohol industry and others.”

It’s not only on combating drink-driving where we have stepped up. European Commission President Barroso praised the Brewers’ pan-European Forum commitment on beer advertising, saying, “I would like to commend the efforts of your sector to introduce self-regulation to promote responsible beer advertising across Europe. [...] Own-initiatives like this and pro-active involvement of industry representations are an excellent example of industry working with regulators to make legislation truly smart. In the same vein, I commend your action and commitment to addressing alcohol-related harm.

The recent independent evaluation of the EU Forum showed that there is an opportunity to improve the measurement of commitments. Those committed to action should take up this challenge to identify and then disseminate the best practices.

While Eurocare’s call for action is welcome, the choice of some organisations to leave the Forum does not seem compatible with ‘action’. Similarly, the choice of some to oppose any partnerships with the brewing sector is not ‘action’. And bemoaning the presence of economic operators in the Forum is not ‘action’.

For some, the brewing sector’s continued efforts and unwavering commitment to the EU’s strategy will never be enough. However, we will continue to be part of the fight against alcohol misuse and demonstrate our commitment through dialogue, partnership – and above all – action. It’s what citizens and policymakers expect.

Press contact:

Simon Spillane, Communications Senior Advisor, The Brewers of Europe
+32 (0)2 551 1810; sws@brewersofeurope.org

Notes to editors:

Pierre-Olivier Bergeron’s letter can be seen in full at http://www.theparliament.com/latest-news/article/newsarticle/europes-brewers-welcome-calls-to-turn-eu-alcohol-policy-into-action/. His letter followed the publication of an open editorial from Mariann Skar, Secretary General of Eurocare, expressing NGOs’ high hopes for the planned EU action plan on alcohol, in the face of the recent resignation from the EU Alcohol Health Forum of a few hard-line NGO members of Eurocare.

About The Brewers of Europe:

For more than a half century The Brewers of Europe has been the Brussels-based voice of the European brewing sector towards the European institutions and international organisations. Founded in 1958, it has 29 members, comprising 25 national brewer associations from the EU, plus Croatia, Norway, Switzerland and Turkey. Among the roughly 4000 brewers across Europe, the vast majority are small and medium-sized, local and family-run businesses. 2 million jobs are created by the European brewing sector.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=578 Faces of Brewing photo exhibition in European Parliament shows sector’s craft and dynamism 2013-11-07T00:00:00+01:00 BRUSSELS, 6 November 2013: European Parliamentarians joined with brewers from across Europe Wednesday to open the ‘Faces of Brewing’ photography exhibition, highlighting the people behind the sector’s craft and economic dynamism.

The exhibition, from 5-8 November 2013 in the European Parliament, is a selection of images from the award-winning annual ‘Faces of Brewing’ photo competition, which encourages talented photographers to shine a light on beer and brewing, including those people in the hospitality sector, where beer plays such a vital role.

Opening the exhibition, MEP Marianne Thyssen observed that each image tells a story and that one of the biggest stories is that “Brewing, and the activities around it in the hospitality sector, in bars, pubs and cafés, are responsible for 2 million jobs in the European Union.”

“These are jobs that support a flexible labour market, providing work for young and first time labour market entrants, and for those people returning to the job market. The sector is thus also helping to combat youth unemployment,” said MEP Marianne Thyssen, President of the European Parliament Beer Club.

Pierre-Olivier Bergeron, The Brewers of Europe’s Secretary-General noted the exhibition “shows that brewing is a craft, an art and a tradition and that beer brings people together. It is a chance to celebrate the socio-economic and cultural contribution of our brewing sector in Europe and all those who work in its long value chain.”

Guests at the opening enjoyed fine beers provided by the Lithuanian Brewers’ Guild to celebrate both Lithuania’s Presidency of the Council of the EU and ‘Faces of Brewing’.

Running for three consecutive years, the ‘Faces of Brewing’ competition has received more than 44,000 visits and 1,200 photos from 31 European countries. Almost 100 images have been chosen to appear on its website, reflecting the diversity of beers on the European market, within the brewing sector and among the pubs, bars and restaurants that serve them.

Visitors attending the exhibition can vote for their favourite photos and help nominate the ‘Parliament’s Choice’. Results will be announced after 8 November on the ‘Faces of Brewing’ website and Twitter and Facebook.

Contact:

 Simon Spillane, The Brewers of Europe: +32 (0)2 551 1810, sws@brewersofeurope.org   

About The Brewers of Europe

For more than a half century The Brewers of Europe has been the Brussels-based voice of the European brewing sector towards the European institutions and international organisations. Founded in 1958, it has 29 members, comprising 26 national brewer associations from the EU, Norway, Switzerland and Turkey.

http://www.brewersofeurope.org/ 

About Faces of Brewing

The winner of the 2013 edition will be announced at the Beer Serves Europe gala evening on 4 December, following the deliberation of a six-person panel composed of renowned photographers and brewing industry representatives and MEP Marianne Thyssen.

The competition won ‘Digital/Online Champion’ at the 2012 European Public Affairs Awards.

http://www.facesofbrewing.eu/

About the EP Beer Club

Established in 1995, the European Parliament (EP) Beer Club is a forum for discussion and information exchange about issues that affect the brewing sector within the European Union. The EP Beer Club believes that Beer is part of Europe’s heritage and tradition, and aims to support the future growth and stability of the brewing sector in the European Union. 

http://www.epbeerclub.eu/

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=579 EESC calls on EU policymakers to incentivise growth in European beer sector 2013-10-17T00:00:00+02:00 Brussels, 18 October 2013: The Brewers of Europe welcomes a new report, adopted yesterday evening by the European Economic and Social Committee (EESC), which recognises the potential of the beer sector to generate jobs and growth and calls on EU policymakers and Member States to back the sector.

The Opinion, ‘Incentivising the growth potential of the European beer industry’, notes the evolution of the sector and its adaptation and resilience in challenging economic circumstances. It praises the sector’s efforts in areas such as employment, sustainability, innovation, education and social inclusion, and outlines the benefits of a supportive and balanced regulatory framework.

Joining a growing body of research, including a September 2013 Ernst & Young study, the Opinion notes the important role of the brewing sector in providing jobs both as a direct employer and as part of the hospitality sector value chain. The report says breweries in the EU provide over 128,800 direct jobs and that 2 million jobs can be attributed to the sale of beer, about 1% of all EU jobs.

Pierre-Olivier Bergeron, Secretary General at The Brewers of Europe, said, “The new report shows that Europe’s brewers remain global leaders and that we have adapted in the face of economic crisis. However, the report makes clear that there is untapped potential in our sector and that supportive taxation and trade policies, along with full recognition of the important role of the hospitality sector, can help us maintain our global standing and provide growth and jobs.”

The Opinion also provides recommendations on how brewing companies and policymakers can manage 21st century challenges in the areas of market and structural trends, taxation, international trade, employment, environmental sustainability, corporate responsibility, research, education and innovation.

Press contact:

Simon Spillane, Communications Senior Advisor, The Brewers of Europe
+32 (0)2 551 1810; sws@brewersofeurope.org

Notes to editors:

Full EESC Opinion to be published in the coming days in all European Community languages on the website of the EESC:

http://www.eesc.europa.eu/?i=portal.en.ccmi-opinions&itemCode=26789
Full Ernst & Young report on “The Hospitality Sector in Europe” available at:

http://www.brewersofeurope.org/asp/publications/index.asp

About The Brewers of Europe:

For more than a half century The Brewers of Europe has been the Brussels-based voice of the European brewing sector towards the European institutions and international organisations. Founded in 1958, it has 29 members, comprising 25 national brewer associations from the EU, plus Croatia, Norway, Switzerland and Turkey. Among the roughly 4000 brewers across Europe, the vast majority are small and medium-sized, local and family-run businesses. 2 million jobs are created by the European brewing sector.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=580 Cypriot Brewers step up activities under EU Alcohol and Health Forum 2013-10-16T00:00:00+02:00 Today the Cyprus Brewers Association, under the umbrella of The Brewers of Europe, filed its latest commitment under the EU Alcohol and Health Forum. The brewers will support the Cypriot implementation of the annual Commission-supported European Night without Accidents Initiative. This Saturday 19 October in nightclubs across Europe, volunteers outside nightclubs will inform people about responsible drinking and encourage groups to choose a designated driver, someone who commits to staying sober and being responsible for driving home safely the other friends in their group. When the “designated drivers” leave the nightclub, the volunteers give them the opportunity to undergo a breath test to confirm they have honoured their commitment. The brewer volunteers will join their lead partners from the Cypriot youth NGO “Reaction, Youth for the Prevention” on the night and also promote the campaign’s message across the media..

This commitment brings to 258 the total number of commitments made under the EU Alcohol and Health Forum, of which 102 were submitted by The Brewers of Europe and individual beer companies, reaffirming the brewing sector’s position as the lead contributor to concrete Forum actions implementing the EU Strategy to support Member States in reducing alcohol-related harm. The Cypriot activity on drink driving comes on top of the 3-year partnership between The Brewers of Europe and the EU-wide NGO the European Transport Safety Council (ETSC), a partnership that began on 1 October and will be presented to MEPs in the European Parliament on 4 November.

Media contact

Simon Spillane: +32 2 551 18 10, sws@brewersofeurope.org

About The Brewers of Europe

For more than a half century The Brewers of Europe has been the Brussels-based voice of the European brewing sector towards the European institutions and international organisations. Founded in 1958, it has 29 members, comprising 25 national brewer associations from the EU, Croatia, Norway, Switzerland and Turkey. Among the roughly 4000 brewers across Europe, the vast majority are small and medium-sized, local and family-run businesses. 2 million jobs are created by the European brewing sector.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=581 Study shows EU hospitality sector is key economic driver, sparking calls for more political support 2013-09-17T00:00:00+02:00 The Brewers of Europe         
          HOTREC

Joint press release by The Brewers of Europe and HOTREC

Brussels, 17 September – A new Europe-wide study by EY, released Tuesday, shows the hospitality sector plays a critical role in fighting youth unemployment and is essential for jobs and growth and the health of other sectors. MEPs and the sectoral associations HOTREC and The Brewers of Europe call for more-supportive EU policies to boost the sector’s performance.

The EY study, backed by HOTREC and The Brewers, found that Europe’s hospitality sector in 2010 directly or indirectly created 1 trillion Euro in output, equal to 8.1% of the EU’s total economic output, and that the multiplier effect of €1 spent in the hospitality sector means another €1.16 invested in the wider economy.

According to the study, which includes country-by-country reports, the sector in 2010 contributed 126 billion Euros to government treasuries in excise duties, Value Added Tax (VAT) and employment and social security taxes, and supported approximately 16.6 million EU jobs, or one in every 13 jobs.

“Measures adopted in times of austerity, which increase tax rates at a time when disposable incomes are falling, are likely to undermine the ability of the sector to generate growth,” said John Hopes, lead author of the study. “The short term response to this is likely to be cost cutting measures, and later, a loss in permanent capacity.”

Speaking at a launch event in the European Parliament in Brussels, event host UK MEP Emma McClarkin said, “Beer is more than just a refreshing drink. The brewing sector is a key part of the hospitality sector. At a time of stagnating economic growth and spiralling youth unemployment, and given the importance of the hospitality sector as a driver of growth and jobs, we need to be sure that policies are helping hospitality and closely linked sectors such as beer, not hindering them.” 

Any reduction in the hospitality sector would disproportionately affect Europe’s youth, as the sector provides many of Europe’s first-time jobs, the study said. The hospitality sector provided 29% more jobs in 2010 than in 2000, whereas in the wider economy during the same period, the total number of jobs increased by just 7.1% or less than 1% per year.

Lukáš Veselý, representing EU Employment, Social Affairs and Inclusion Commissioner László Andor, said, “This new study reminds us of the hospitality sector´s importance for Europe´s GDP - and even more for European jobs. We definitely need to think how we can best support this sector´s recovery and how it can help in the fight against unemployment, including by providing quality work opportunities for young people.”

HOTREC and The Brewers said the study supports their calls for a business-friendlier environment. “This shows why policymakers should carefully consider the impact of VAT rates and hospitality taxes, employment costs and material costs like excise duties on the hospitality sector. Non-restrictive legal and fiscal measures could have a huge impact in terms of facilitating long-term high-level performance of the hospitality sector,” commented Kent Nyström, President of HOTREC.

“In this autumn season of budget drafting, The Brewers of Europe hopes this study will encourage policymakers to think twice before they further burden jobs- and revenue-generators, which all European economies so desperately need,” said Pierre-Olivier Bergeron, Secretary General of The Brewers of Europe. “These decisions not only impact the European hospitality sector, but also those sectors to which hospitality is closely tied, such as tourism, culture and brewing, for which bars and restaurants are a principal route to market for beer.”

Full EY report can be downloaded here:

http://www.brewersofeurope.org/asp/publications/index.asp

Press contacts:

The Brewers of Europe - Simon Spillane, Communications Senior Advisor

+32 (0)2 551 1810; sws@brewersofeurope.org

HOTREC - Marta Machado, Public Affairs Manager

+ 32(0)2 513 63 23; hotrec@hotrec.eu

Notes to editors:


EY is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 167,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential.

For more than a half century The Brewers of Europe has been the Brussels-based voice of the European brewing sector towards the European institutions and international organisations. Founded in 1958, it has 29 members, comprising 25 national brewer associations from the EU, Croatia, Norway, Switzerland and Turkey. Among the roughly 4000 brewers across Europe, the vast majority are small and medium-sized, local and family-run businesses. 2 million jobs are created by the European brewing sector.


HOTREC represents the hotel, restaurant and café industry at European level. This industry includes around 1,8 million businesses, of which 99% are small and medium sized enterprises (91% of them micro enterprises, i.e. employing fewer than 10 people). These businesses make up some 59% of industry value added. The hospitality industry provides some 10.2 million jobs in the EU alone. Together with the other tourism industries, the sector is one of the largest industries in Europe. HOTREC brings together 44 national associations representing the sector in 27 different European countries.  

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=582 17 September European Parliament event to launch new report on the contribution of the hospitality sector to Europe’s economy 2013-08-27T00:00:00+02:00 On 17 September will take place an event in the European Parliament to launch a new report by Ernst & Young on the contribution made by the hospitality sector to Europe’s economy, growth and jobs. Entitled “Toasting Europe´s future: The role of the hospitality industry in re-launching growth”, the launch will take place over a dinner debate from 18.30 to 20.30 in the European Parliament in Brussels.

Europe’s hospitality sector comprises 1.8 million restaurants, bars, cafés, pubs, hotels etc. across the European Union. In the context of growing unemployment across the EU, particularly amongst youth, it is interesting to note that direct jobs in hospitality have grown from 7.5 to over 10 million employees since the turn of the century.
 
Europe’s hospitality sector also leads the way in being one of the major employers of young people, with around half its workforce under the age of 35. The sector is made up predominately of small and medium sized businesses (SMEs) with 99% of hospitality businesses having fewer than 50 members of staff.


The Brewers of Europe, with support fromHOTREC,have commissioned a report by Ernst & Young to provide a snapshot of the hospitality sector today in the context of Europe’s ongoing economic difficulties. The report also looks at the close links along the value chain and the interdependencies between sectors such as hospitality and brewing, which depends heavily on bars, pubs, cafés and restaurants as the route to market for the tens of thousands of beer brands in the EU. The report compares the health of the hospitality sector today with that of ten years ago and breaks down a number of economic indicators which help illustrate the strength of the hospitality sector. It also contains detailed national chapters for 31 countries including all EU Member States.


Confirmed speakers at the event include Emma McClarkin MEP, Paul Rübig MEP, Lukáš Veselý (Cabinet of EU Commissioner Andor), Pierre-Olivier Bergeron (Secretary-General, The Brewers of Europe), Kent Nystrom (President, HOTREC), John Hopes (Report author, Ernst & Young).
 
To register and find out more about the event and its speakers, please click here: http://www.cvent.com/events/toasting-europe-s-future-the-role-of-the-hospitality-industry-in-re-launching-growth/

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=583 European brewers file official complaint against 160% tax hike on beer in France 2013-07-26T00:00:00+02:00 Today the European Commission acknowledged receipt of an official complaint submitted by The Brewers of Europe in the context of the 160% tax hike on beer sold in France. The European Commission will consider whether the measure, which came into force on 1 January 2013, infringes EU Law.

Despite beer only representing just over 15% of the French alcoholic drinks market and per capita beer consumption already being the second lowest in the EU, beer was the sole alcoholic drink singled out for a tax increase when the measure was approved by the French Parliament at the end of 2012. 

On 8 July 2013, Brasseurs de France announced that beer production in France destined for the domestic market in the first six months of 2013 was down 16.5% in comparison to the same period in 2012.  

At the current stage of the process The Brewers of Europe is not in a position to disclose the contents of the complaint submitted to the European Commission.

Brewery size

2012 rate

2013 rate

Increase

In hectolitres (100l)

In Euros per % ABV per hectolitre (1OO litres)

Percentage

≤ 10 000 hl

1.38 €

3.6 €

160 %

10 001 – 50 000 hl

1.64 €

3.6 €

120 %

50 001 – 200 000 hl

2.07 €

3.6 €

75 %

> 200 000 hl

2.75 €

7.2 €

160%

Beers ≤ 2.8% ABV

regardless of brewery size

1.38 €

3.6€

160%

About The Brewers of Europe


For more than a half century The Brewers of Europe has been the Brussels-based voice of the European brewing sector towards the European institutions and international organisations. Founded in 1958, it has 29 members, comprising 25 national brewer associations from the EU, Croatia, Norway, Switzerland and Turkey. Among the roughly 4000 brewers across Europe, the vast majority are small and medium-sized, local and family-run businesses. 2 million jobs are created by the European brewing sector.

http://www.brewersofeurope.org/

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=584 The Brewers of Europe celebrates the role of the hospitality sector with new edition of ‘Faces of Brewing’ photo competition 2013-06-13T00:00:00+02:00 Building on the success of the Faces of Brewing photo competition over the last two years, the third edition of the competition is now open for submissions. This year’s competition ‘Faces of Brewing 2013: Out for a beer’ aims to highlight the role that brewing, beer and pubs play in the local community. Following the launch in May, The Brewers of Europe’s Faces team has already received dozens of pictures from all over Europe, featuring the people who bring pubs, bars, cafés, beer halls, beer gardens or festivals alive, whether serving the beer or enjoying it, whether in their local community or where they went on their travels.

Photos can be submitted directly through the www.facesofbrewing.eu website until 30 September at midnight.

Mr. Adam Berry, renowned photographer, photo editor at the German news agency DAPD and a member of the Faces of Brewing jury said:

“I am delighted to be part of the panel again for this year’s Faces of Brewing photo competition. In the last two years we received over 875 great photos from across Europe showing master brewers, farmers, bartenders and even a scarecrow! I can’t wait to see what participants will come up with this year. Happy shooting!”    

Faces of Brewing wants to highlight the contribution of brewing and beer to local communities and provide talented photographers with the opportunity to tell their stories.

The best three pictures, selected by a panel of experts, will receive prizes worth €1750. Smaller prizes will be awarded to the most voted photograph and the most active user on Faces of Brewing social media channels.

Images will be published and used across Europe, giving winning photographers great visibility and providing a fantastic way to enhance their portfolios. The winner of the first prize will be invited to a prestigious gala ceremony in Brussels in December 2013 to receive the award.

See www.facesofbrewing.eu for more information and follow us on our social media communities.

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=585 Slovenia becomes 29th member of The Brewers of Europe 2013-06-03T00:00:00+02:00 3 June - The Brewers of Europe has approved the candidature of Slovenia as its 29th member.
 
Beer is brewed in every EU country and Slovenia is no exception, with a rich beer brewing heritage that today creates around 10 thousand jobs. With Slovenians consuming around 80 litres per capita, Slovenian breweries brew over 150 million litres of beer each year, approximately a quarter of which is exported.
 
The Association of Slovene Brewers was welcomed into the European umbrella association for brewers at a meeting of The Brewers of Europe´s General Assembly in Luxembourg.
 

Notes to editors:

Media contact

Simon Spillane: +32 2 551 18 10, sws@brewersofeurope.org

About The Brewers of Europe

For more than a half century The Brewers of Europe has been the Brussels-based voice of the European brewing sector towards the European institutions and international organisations. Founded in 1958, it has 29 members, comprising 25 national brewer associations from the EU, Croatia, Norway, Switzerland and Turkey. Among the roughly 4000 brewers across Europe, the vast majority are small and medium-sized, local and family-run businesses. 2 million jobs are created by the European brewing sector.

http://www.brewersofeurope.org/

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http://www.brewersofeurope.eu/dev2/site/media-centre/post.php?doc_id=586 Grand Duke opens week of European beer 2013-05-24T00:00:00+02:00 This Sunday 26 May, in the presence of Grand Duke Henri of Luxembourg, will open the 34th Congress of the European Brewery Convention (EBC). Over the following five days, an estimated six hundred master brewers, managing directors, technicians, professors, suppliers and others will meet to hear about and discuss the latest technical and political challenges facing the brewing sector and the effective and innovative solutions being found to meet these issues head on. With an estimated four thousand breweries in the EU brewing forty thousand different brands and over one hundred different beer styles, Europe remains both at the heart of brewing tradition and at the cutting edge of  brewing technology globally.  The EBC Congress will be followed by the annual general meetings of The Brewers of Europe, which will gather Chief Executives of brewing companies and national brewers’ associations from across Europe. The week culminates with the Luxembourg beer festival on the Place Guillaume on 30th May, where consumers will be able to taste a large variety of beers from across Luxembourg.

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